There must be some reason why some blogs outperform others. If we say that another way, if two equally talented people operate a blog… why does one get higher repeat visitors over the other?
The theme of the blog could play a big part in the overall performance, but I believe it’s based on how often the blog owner interacts with his/her audience. When you think about it, blog comments can be a one-time thing or an ongoing conversation.
The person who controls the direction of this conversation is YOU. You have the power to make the comment section “come alive” with engagement. Humans are interactive creatures, but you must take the initiative to respond and ask additional questions.
Yet, every day I see blogs missing the queue! Bloggers write a post, attract traffic, and receive comments. But instead of engaging with the commenters, the blogger never responds! You see countless comments go unanswered.
That’s bad mojo, baby!
In my family, this form of behavior is considered rude. You speak when you’re spoken to! So isn’t a comment the start of a conversation? Someone is speaking to you, yet you don’t feel it’s necessary to respond back. Why?
What Happens After a Comment?
Once a comment is provided on your blog, how do you handle them? Do you moderate each comment or do you let them go live immediately? (Leave a comment below and let me know!)
For me, I like to moderate each one. Not because I am worried about spam, but because it’s important to me to respond to EVERY comment. If it isn’t possible for me to respond instantly, I like to reply within a short period of time. In order to do this, I need to know which comment was written first.
Patti asked me how I handle comments, which is why I’m addressing this issue right now. She only requires the first comment to be moderated and after that the rest go live, immediately.
I don’t have any qualms about comments going live immediately, especially if a previous comment was moderated. Though, I choose to moderate each one because my mind isn’t what it used to be.
By moderating each conversation starter, I am given the peace of mind that my audience will receive my reaction and undivided attention.
The Pros & Cons
There’s always two sides to every story, so let me explain some of the benefits and disadvantages that are associated with allowing your blog comments to go live, immediately.
Saves time. There isn’t a need for you to sit down and moderate each new comment that gets placed on your blog so naturally this saves you time.
Provides instant gratification. Some visitors may not like having to wait to see their message go live. By not interfering, the writer instantly witnesses the message being shown to the public.
Displays immediate social proof. By allowing live comments, you gain social proof to show your blog has visitors interacting with your content, even if you’re away from the keys.
Invites spam. Let’s face facts, there are unscrupulous people floating around the Internet. If you give them enough rope to hang themselves, they usually do. Don’t open your blog up to spam by allowing your comments to go live before you read them.
Allows opportunity seekers. By allowing messages to go live, you may be inviting others to take advantage of you. Either they’ll post something totally off topic or they start placing links in the comments that lead back to personal product pages or affiliate sites.
Missed opportunities. If you’re away from the keyboard while new comments are posted, you may miss out on critical opportunities to interact with the latest commenters.
I’m sure there are other pros and cons; though, these are the most important for me.
I honestly believe if you want to engage and build relationships with an audience, you need to respond to every comment on your blog. The most efficient way to see that this happens is to moderate the comments and respond in kind.
My Personal Perks
Realistically, it boils down to what you’re willing or not willing to do to build a community and interact with others. For me, it’s important that every comment left on my blog receives a remark.
When I see a blog that has comments and no responses, it sends a message that the blogger isn’t interested in building relationships with an audience. Why then do you have a blog if not to interact with your target audience?
Moderating and responding to comments can help make you a better blogger. You can easily uncover the needs of a target audience, ask additional questions to open the lines of communication, and engage with like-minded people to build community and passion around your area of expertise.
Your turn! Do you moderate and respond to your blog comments or let them go live immediately? Leave a comment below and let me know!
Thanks for reading,
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