Your target audience is changing the way they use the Internet. Many are perched behind a digital device that allows them to consume your content with a smaller screen. This means people are engaging with our content differently, and so, I aim to conform to the new “norm” of engagement.
As a result, I installed a new mobile, responsive theme on this website. I opted to go with the Genesis framework as there are many good things said about it. I have chosen the theme that I like best and will work with it until I am satisfied that it’s done.
Yes, I know there are plugins, such as WP Touch that I could turn my existing website into a mobile ready platform, but adding a new plugin is really just a temporary fix. I want to remove the problem, which I feel a new theme is the better choice in this respect.
The Mentality of Your Customers
People are changing how they engage with your content. Why ignore it? I want my customers to know I care enough about them to change my website. If they’re using an iPad to access my content, I should make it easier for them to do so. Adding a new theme would certainly cater to their needs.
Long gone are the days of push marketing where businesses use television, flyers, and massive billboards to reach the public eye with their goods and services. Nowadays, it’s all about providing valuable content as you build your brand, so customers feel good about choosing you when they need a solution.
Why Change to a Mobile Responsive Theme?
People are on their digital devices more often now than they were three years ago. They sit in front of the television with an iPad, iPhone or laptop. Some have all three! We watch television in spurts; most likely using it as background noise while we’re engaged on the tinier screen.
As the years progress, more of your customers will acquire new digital gadgets, which will introduce new screen sizes to the mix. Allow your consumers to access your content through a wide range of devices. Keep up with technology because it shows your customers that you care.
Theme developers understand. When they build themes for WordPress, they work with a “mobile first” mentality. This means they’re designing and coding themes for mobile devices and then adding the other elements that are needed for larger screen sizes.
Supposedly, it makes the designing process easier for them, too. I tip my hat to them for conforming to the needs of the consumer. If developers detect the importance of change and go about implementing it as they code a new WordPress theme, I believe we should do the same for our customers, too.
You’ll see tiny changes here and there while I tweak the website with the new theme. I hope you like it enough to return more often whether you’re accessing the content through your PC or a smaller digital device; I look forward to chatting with you!
Do you currently have a responsive theme on your blog? Leave a comment below and let me know!
Thanks for reading,
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