Did you know, the longer it takes your website to load, the more likely that your bounce rate will rise? On top of this fact, Google, Bing and Yahoo will direct more visitors to faster loading web pages than to slower ones.
If your website takes longer than two seconds to load, it means visitors are more likely to leave than to stay. Sadly, if you’re running a sales page or an ecommerce website, you’re potentially losing customers and sales!
The good news is, you can fix a slow-loading website and I spent this past weekend tweaking two of my websites (one is an ecommerce store) and the results are amazing!
Before and After Scores
I measured the page speed for BonnieGean.com and received these results:
I was surprised to learn the scores were so poor. Page load time was estimated at 3.95 seconds! That’s almost double the time that a visitor expects to wait for a website to load!
These scores were totally unacceptable to me and I knew I had to fix them if I wanted to reduce my bounce rate and keep visitors around longer on the blog. So I meandered off to find a solution.
Luckily, I found one! After running through the entire course and making the appropriate changes, I tested the website again and here’s the result:
Not only did I reduce the page load time from a 3.95 to a 1.34, the changes reduced the overall page size and the total number of requests the domain made to load the page. A significant improvement!
How to Test Your Website
If you want to see where your website stands in terms of loading time, check out your scores. The website I used was http://www.gtmetrix.com
All you need to do is enter your full domain into the text box and hit the GO button. The site will analyze the page speed of your website and report the results.
You’ll know at a glance whether you need to tweak anything! If your site takes longer than two seconds to load, you’re losing visitors and no doubt increasing your bounce rate, too!
What did I use to fix my website and gain such drastic results? I purchased Page Speed Mechanics from Lisa Allen for a mere $17 and went through her entire course in one day – for both of my websites!
She offers step by step tutorials (video and PDF sheets) so if you don’t care for video, you can still take the course and fix a slow-loading website!
Later on during the week I’ll do a complete walk-through review of the program, if you prefer to wait for that, but if you truly want to speed up your website, I wouldn’t dawdle.
Get Page Speed Mechanics – you have nothing to lose but a slow loading website. 🙂
How important is it to you that your website loads fast? Leave a comment below and let me know!
Thanks for reading,
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