Why You’re Losing Customers, Visitors and Sales

Did you know, the longer it takes your website to load, the more likely that your bounce rate will rise? On top of this fact, Google, Bing and Yahoo will direct more visitors to faster loading web pages than to slower ones.

If your website takes longer than two seconds to load, it means visitors are more likely to leave than to stay. Sadly, if you’re running a sales page or an ecommerce website, you’re potentially losing customers and sales!

The good news is, you can fix a slow-loading website and I spent this past weekend tweaking two of my websites (one is an ecommerce store) and the results are amazing!

Before and After Scores

I measured the page speed for BonnieGean.com and received these results:

Before Tweaking Page Speed

Before Tweaking Page Speed

I was surprised to learn the scores were so poor. Page load time was estimated at 3.95 seconds! That’s almost double the time that a visitor expects to wait for a website to load!

These scores were totally unacceptable to me and I knew I had to fix them if I wanted to reduce my bounce rate and keep visitors around longer on the blog. So I meandered off to find a solution.

Luckily, I found one! After running through the entire course and making the appropriate changes, I tested the website again and here’s the result:

After Tweaking Page Speed

After Tweaking Page Speed

Not only did I reduce the page load time from a 3.95 to a 1.34, the changes reduced the overall page size and the total number of requests the domain made to load the page. A significant improvement!

How to Test Your Website

If you want to see where your website stands in terms of loading time, check out your scores. The website I used was http://www.gtmetrix.com

All you need to do is enter your full domain into the text box and hit the GO button. The site will analyze the page speed of your website and report the results.

You’ll know at a glance whether you need to tweak anything! If your site takes longer than two seconds to load, you’re losing visitors and no doubt increasing your bounce rate, too!

The Solution

What did I use to fix my website and gain such drastic results? I purchased Page Speed Mechanics from Lisa Allen for a mere $17 and went through her entire course in one day – for both of my websites!

She offers step by step tutorials (video and PDF sheets) so if you don’t care for video, you can still take the course and fix a slow-loading website!

Later on during the week I’ll do a complete walk-through review of the program, if you prefer to wait for that, but if you truly want to speed up your website, I wouldn’t dawdle.

Get Page Speed Mechanics – you have nothing to lose but a slow loading website. :)

How important is it to you that your website loads fast? Leave a comment below and let me know!

Thanks for reading,
– Bonnie

P.S. Did you enjoy this message? If so, please share it with your friends so they can benefit from schmoozing. Then, if you want to get more messages like this one, connect with me via my social links below or hop aboard my notification list. I would like to keep in touch.

About Bonnie Gean

Bonnie is a full-time writer and marketer with over 20-years of experience as an entrepreneur. She loves helping people overcome the technical challenges associated with an online business. Need a step-by-step tutorial? Simply ASK her and she'll help you too.

Join the Discussion

  1. I did click the YSlow tab and didn’t understand, that’s why I asked.
    Debra Jason recently posted…Have You Identified Your Core Message?My Profile

  2. Looks interesting, but what does YSlow mean?
    Thanks Ms. G!
    Debra Jason recently posted…5 Reasons Why Using Numbers in Your Headlines WorksMy Profile

  3. Hi Bonnie

    Your post must have gone viral – I went to measure my own site and…

    “There are 220 jobs ahead of you in the queue, estimated wait 10 minutes.”

    LOL – bit ironic that really.

    But thanks for a useful resource. I’ll wait and see what it says!

    Joy Healey recently posted…Internet Marketing Review: Support GroupMy Profile

  4. I bought that course, think Sue recommended it – as yet not had chance to go through it. MLBO needs a major clean up, so thought I’d do it on my site and see what the recommendations and improvements will be. Now just give me a couple of hours to even look at my stuff and I’ll be on it!
    It’s on my to-do list this week – glad it worked for you, means I didn’t buy a dud :)
    Jan Kearney recently posted…10 Commandments of SEO [Infographic]My Profile

  5. Yikes, I knew I was slow but I just about failed with a D. I have images and Linkys on my site which slow it down. Plus on load it loads fb tw pinterest and googleplus.

    The suggestions are jibberish to me so I may have to invest in your little class.
    Sara recently posted…Blog Hop: Mel’s Daisy Patch Crochet and CraftsMy Profile

  6. You think you got bad grades… I got an F :D I do have some concerns about their suggestions though. It says I don’t serve scaled images, even if I actually do. It recommends using a caching plugin, although those are notorious for breaking sites and being incompatible with other plugins. I’ll try the gzip-compression, even though I’ve had less than good experiences with it in the past. I do suspect that the greatest culprit for my slow loading is my background. I might be able to make the file smaller.
    Linda Ursin recently posted…How do you take care of yourself? (Competition)My Profile

  7. Hi Bonnie

    I’ve been waiting for this! Thank you! I ran my websites through that tool and the results are shocking to say the least. Looks like I’ve got some work ahead of me ……….. will let you know the results :)
    Tamsin recently posted…Have You Claimed Your Power?My Profile

  8. Wow! That’s a big difference. Thank you for sharing what you did. I think I might take your advice! :)
    ~ Jodene
    Jodene recently posted…How Blogging Can Improve Your Social Media MarketingMy Profile

  9. Hi Bonnie,
    Great post. I ran my site and it does appear I have some tweaking to do too. Thanks for sharing!
    George Nieves recently posted…Starting Your Own Business: How to Make a Living While Pursuing Your PassionMy Profile

  10. I don’t have a business, but you’re right! If a web site takes too long to load I usually give up and try another site for a similar business.
    Stacy recently posted…This Season Is My SeasonMy Profile

  11. Great info. I tested my site and it looks like I have some work to do.
    Shawn recently posted…The Top 10 Secrets of Using Audio MarketingMy Profile

  12. Going to run that load time report right now! Great info. Will definitely return. Glad i found you thru #UBC. Love your tag line, BTW.
    Maura Raffensperger recently posted…The Secret Powers of TimeMy Profile

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