Anyone who has followed me for any length of time knows that I am a big advocate for reusing content. Even if you wrote a blog post, it does not need to collect dust. You can use that material in other ways to expand your business.
Introduce your blog posts to the wonderful world of podcasting and gain extra mileage from every piece of content you previously shared. This allows commuters to listen to your material while they are traveling to and from work while riding in a bus, car or train.
The Benefits of Podcasting
Since podcasts are available through any portable device capable of playing an MP3 file, your content can reach people wherever they happen to be! Individuals no longer need access your blog to consume your content!
With a podcast, you can:
1. Extend your market reach and attract new buyers.
2. Expand your business brand and become known across the world.
3. Grow your sphere of influence and tap into the power of networking.
4. Gain an advantage over the competition.
5. Drive additional targeted traffic to your website.
6. Gain notoriety by providing constant value to listeners.
7. Have fun creating new relationships.
I can’t tell you how many podcasts I have listened to that had me bent over in stitches. I have enjoyed so many fun moments with people who spoke into a microphone and shared their thoughts. You only need to listen to one podcast to understand how much fun it truly is!
Aside from the recycling aspect of your content, podcasting opens doors of opportunity, enabling your business to gain access to sponsors who are willing to spend advertising money with your show.
The Cost of Podcasting
Ten years ago, broadcasting your voice was expensive, but this isn’t the case anymore. As long as you own a computer (or laptop) with a decent microphone, you can produce a show quite inexpensively.
There is free FTP (file transfer protocol), recording and editing software available to download. The media and website hosting will cost a nominal fee, but the price is affordable.
I would advise you host your podcast shows on a media host, such as Libysn.com where you can gain access to statistics about each of your podcast shows. The reports will help you understand which shows are more popular with listeners and enables you to produce future shows on the same topic.
While you can certainly host your MP3 files on an Amazon S3 account, I wouldn’t suggest it. Depending on how popular your podcast show becomes, you will pay a variable fee for Amazon S3, but you will not get access to the valuable statistics that help you determine popular topics.
Blogging is very popular to the tune of 150 to 450 million of them available, according to NMXlive.com. When you compare that number to podcasts, there is significantly less competition in the podcasting arena than there is with blogging.
Even though this is true, 1.64 billion podcast downloads were served to over 50 million people in 2011, according to Wizzard Media (Source: NMXlive.com). This is a marketing opportunity you don’t want to ignore!
I’ve heard many people exclaim they can’t podcast because it’s too hard to learn. I disagree. While there is a some basic technical preparation involved with podcasting, it’s not rocket science!
Once you do the same repetitive steps to prepare a show, it becomes a natural part of your podcast preparation. If you want to start podcasting, but you’re afraid to do it on your own, I can walk you through the steps.
If you would like easy instructions on how to produce your very own popular podcast, I’m currently creating the “how to” guide and podcast training course. The subscribers on my mailing list get first crack at my help, so sign up.
– OR –
If you would prefer not being on a mailing list, LIKE the Podcast KickStart fan page and you will receive news about the training as soon as I announce it there.
What’s the biggest reason why you haven’t started podcasting? Leave a comment below and let me know!
Thanks for reading,
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