It has taken many years to work myself to the position of offering a Warrior Special Offer (WSO), which is nothing more than creating a product and using a popular discussion forum to launch it for sale to marketers, entrepreneurs and blogging enthusiasts.
While some confided and told me their fear held them back, I never really thought fear was my problem. I was always certain that people would want my information as long as it was free, but I didn’t think they would pay for it.
Additionally, I was happy because I was helping people by providing access to my tutorials, special reports and videos. I didn’t think it was necessary to build a paid product when I was a successful affiliate marketer.
I was wrong.
Why I Decided To Sell a Product
A while back, Tiffany Lambert offered her mentoring services and I didn’t waste any time securing a spot for her guidance. Once my mentoring started, she gave me several things to address on my blog. The last request was for me to create a product and launch it.
Fixing the blog was easy. Creating a product to sell – well that took a bit of convincing on her part that it was in my best interest to get one made. I tried to give her a song and dance, but she ultimately won the argument.
When I expressed my concern on not being able to launch through JVZoo because I didn’t know how, Tiffany relayed she was already creating How to Launch a WSO on JVZoo, and that this new report would solve my problem.
Again, there was no turning back. This girl seemed to have all the answers, and everything she needed to squash my hopes of procrastinating! I had no choice but to move forward and create a product to sell. 🙂
A Product Is Born
As of May 20, you can now call me a true product creator because I released Infographics KickStart for Internet Marketers as a Warrior Special Offer (WSO) and added my product to JVZoo.
With Infographics KickStart, you get seven done-for-you infographics related to the Internet marketing niche to help drive massive traffic back to your websites and boost social engagement. I offered it on a dime sale to Warriors at less than half the price of what I intend to sell it for from PLR Productions.
You can view the entire set of graphics here – and sign up as an affiliate with the JVZoo affiliate network if you would like to promote the package. Once you have an affiliate account with them, you can send an affiliate request to me.
How I Prepared the Product
After the Video Blogging Challenge, I decided to work on an infographic package. I decided to do this before finishing Podcast KickStart because I knew I could finish the infographics quicker.
Every morning after breakfast, I would sit down and conduct the research for the facts and figures. Additionally, I would need to devise plans and choose color schemes. How did I want all of them to look?
This wasn’t exactly a “dream come true” because I wanted to keep my costs down. This meant I had to design all the pieces without hiring outside help. This was no easy task because I don’t draw by hand and I couldn’t use royalty free images.
Since I intended to move the package to my PLR after the WSO ended, I had to stay away from using royalty images. Most owners do not allow their images for commercial PLR projects and if they do, they limit you on how many copies you can distribute.
I had to find another way to make the infographics visually appealing. This opened up my project to a set of new problems. In the end, I had to learn how to create the images I wanted by watching online tutorials for Photoshop.
As a side note, if you follow online tutorials to create images, you will need to get permission from the tutorial writer to use the images inside a product you want to sell. I doled out money to use a graphic on one of the infographics, even though I created it with Photoshop.
So don’t think you can just follow an online Photoshop tutorial and use the image as you want. Since you followed someone’s tutorial to create something, the graphic is yours, but the rights to use it with a piece you want to sell will require you to contact the writer for permission.
Creating the Affiliate Toolbox
If you’re going to launch a product, you want affiliates to help spread the word. If you don’t give them any marketing materials, they’re not going to be happy campers.
As I uploaded the final zip file to JVZoo, I realized I didn’t have the toolbox ready. An affiliate toolbox offers text ads, email letters, Twitter comments and banners.
I had some Twitter comments, text ads and banner advertisements ready to go, but not very much in the way of emails letters. Still, I only had one affiliate signed up through JVZoo so I decided to work on the rest of the affiliate toolbox after the launch began.
The Results of My First WSO Product Launch
Through email, I learned there was another infographic package being launched with JVZoo on May 21 so I decided to launch this on May 20 even though I knew my affiliate toolbox was not complete.
Within two days – 27 copies sold, but I received other advantages from offering this WSO, such as:
- 16 new buyers opted in to my newsletter.
- 27 new buyers opted to receive notifications about future products.
- 1 new buyer also visited and bought from my PLR store.
- 27 new buyers now know I produce quality PLR article packs.
- I gained 14 affiliates to help spread the word about my products.
- I gained testimonials from satisfied buyers.
- I am building a relationship with 27 more individuals than I was before.
- I know I can write sales copy that prompts people to buy.
- I learned a method that works to sell informational products.
- My self-confidence level is higher now than it was before the launch.
Profit and Loss Statement
As of today, there were 29 sales (minus my test), which equals 28 sales total from new buyers. Deduct what I paid out to affiliates and other expenses, here are the numbers so far:
Affiliate Payments: – $107.79
Proofreader: – $50
WSO Listing: -$20
Image Permission: -$15
Profit to Date: $43.82
Note: I made an additional $6 when a gentleman bought Infographics KickStart and found out I had more PLR at PLR Productions. 🙂
You might be frowning at the numbers, but promotions aren’t over yet. I have other affiliates advertising this for me on Monday (May 26). They are running their own dime sale right now and it would not be fair to expect them to promote my product at the same time.
Additionally, the price will go from $10 up to $21 because the dime sale I ran was only good until the product reached $10. Once another sale goes through, the price doubles. Additionally, I can sell this product from my PLR store too.
This is just the beginning! There’s more profit potential just around the corner! Besides, any promotion that does not put you in the red is a good deal!
My Final Judgment
Making money is good, but you cannot put a price on all of the other things I managed to achieve during this launch! I have renewed confidence and now there are more “fans” out there that understand I care about them and their businesses.
How cool is that?
Let me finish off this post by saying, “Don’t let your fears or misjudgments about your content” prevent you from taking a step forward with your Internet career. If I did this, you could do it too!
I designed a few graphic files and placed them together, which I sold as a packaged product that could help people get more traffic, boost their exposure and improve social engagement.
In turn, I acquired experience that will allow me to help more individuals in the future! I can provide that help through my newsletters, blog and by releasing future products. To me, there’s nothing more satisfying! Now it’s your turn!
Have you launched your first WSO yet? Leave a comment below and let me know!
Thanks for reading,
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