Today is day #13 of the video blogging challenge and I come to you with another video blogging tip that will deflate your excuses. I will prove that it’s possible to create video without a video camera!
You can either watch the video below or simply read the included text below.
Watch the Video:
Are You Telling Stories?
I keep hearing the excuse that you cannot create a video because you do not own a video camera. That is hogwash, and I want you to hop off the storytelling bandwagon and get busy!
Contrary to common belief, you do NOT need a video camera to create videos that help market your online business. You can create videos without a camera, and I am going to prove it right now.
How to Create Video without a Camera
Luckily, when I checked email, I received this question, “Bonnie, I don’t own a video camera, so what can I do to participate in the video challenge or at the very least create videos to market my business? “
If I did not own a video camera, I would create video by turning the frequently asked questions displayed on my blog into videos slides, and there’s nothing stopping you from doing the same thing!
Don’t combine all of the questions and answers into one single video because this approach doesn’t allow you to create multiple videos. Instead, separate each question and answer into a single video.
If you have 20+ questions on your FAQs page, this will give you 20 individual videos that market your business. Moreover, it also gives you countless opportunities to add a call to action (CTA) at the tail end of each video you produce!
To do this, use Microsoft PowerPoint. If you do not own a copy of MS PowerPoint, download Open Office and use Impress, a comparable software package that lets you create effective presentations.
There are other similar programs to Microsoft PowerPoint that you can try, but I don’t want to overwhelm you with tons of choices. Just download Open Office and try it out.
Speaking of overwhelm – don’t make this more difficult than it is. Add the question to slide 1, the answer to slide 2 and your call to action on slide 3. Make sure you include your website/blog URL on slide #3 if you want to direct people back to your website!
If you want to record with your voice, do it! Quote the question and recite the answer. If you would prefer not to speak on the presentation, then I would suggest you include some background music.
Compile the presentation into a high definition video and add it to your Vimeo or YouTube account. That’s all there is to it! It’s not rocket science, and the less technically inclined individuals can master this in a few hours.
Use the annotation feature from the video hosting service and direct people to any URL your little heart desires. Hint, hint – this is a great way to add people to a list by sending them to a squeeze page! All this marketing goodness is possible, and you don’t even need a camera!
So, if you’re sitting there telling stories (aka: making excuses), then it’s time you get off your duff and get busy! Using the excuse that you haven’t had time to buy a video camera or you cannot afford one is falling on deaf ears.
If you truly want to monetize and humanize your website and/or business – you need video! Nothing, except your procrastination, is stopping you from experiencing the benefits that video marketing provides!
Are you taking advantage of video marketing? Leave a comment below and let me know!
Thanks for reading,
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