Lesson 4 – Online Traffic Potential
By now, you’ll have a list of niche ideas and topics to choose from for your how-to tutorial membership site. In today’s lesson, you’ll start evaluating the income potential for the niche ideas you’ve chosen.
Kevin starts the first 3:21 minutes video sharing the four factors that indicate whether you’re likely to make money online with a certain niche and topic. First, you’ll need a Google account and Kevin walks you through setting one up.
I already have a Gmail account that I’ll use for the lessons so I didn’t need to do this part. However, to keep each product email separate from your main Google account, you could establish a secondary Google account for each individual product you release.
Using Google’s Keyword Planner
In the second 4:10 minutes video, Kevin uses Google’s keyword planner tool. I don’t care for Google’s new planner tool so I suffered through this lesson to get the work done. However, I found it much easier to use an Excel spreadsheet to record my research (instead of Kevin’s worksheet).
This lesson was a revelation for me. I was surprised – the keywords I felt were popular turned out to have lower search volume than I originally anticipated.
On the other hand, there were phrases I didn’t consider that had higher search volumes.
I was discouraged when I discovered only six phrases that met the base requirements for profit potential. My heart fell to the floor. Before I pass final judgment, I’ll work through more lessons.
One thing I learned through this exercise is there are seasonal searches, which can boost the monthly search volume. This information is worthy of your attention when it’s time to launch a product because timing is everything!
HINT: I learned the phrase “freelance writing jobs online” received less searches per month than the phrase “freelance editing jobs” – something to consider if you’re a freelance writer looking for work. While editing work may not be what you’re after, it’s a practical way to get your foot in the door.
Lesson 5 – Long-Term Potential
Using the worksheet you put together in lesson 4, you’ll perform additional research to reveal the long-term potential of your niche idea and topic. Kevin walks you through this exercise with a 1:51 minutes video.
Using another free online tool, he shows you how to decipher the trend of searches for longer than a year. I knew this tool existed, but never used it before today. You can bet I’ll use it from now on, too!
I was tempted to spend more time using this tool to predict the long-term potential for a few niche ideas outside the how-to membership site I’m creating, but I didn’t want to steer too far off course. I can admit, this research is starting to become a welcomed habit! 🙂
I was happy to find out that the keyword phrases that didn’t originally meet the base criteria (i.e. monthly searches) were steadily climbing in monthly volume. I’ll keep my eyes on this trend.
Lesson 6 – Products in the Niche
Today’s 4:10 minutes video helps uncover selling products within your niche. This is a great way to gauge the popularity of your niche idea and estimate sales potential.
Kevin provides an accompanying Estimated Existing Sales worksheet so you can record your research. You’ll also gain access to an Estimated Daily Book Sales Graph that shows how many products you could sell on a daily basis based on the criteria you uncover in this lesson.
I created an Excel spreadsheet to record my research for today and saved it to my Summer Biz-Builder Challenge file folder. While Kevin’s worksheets are nice, I prefer recording to a spreadsheet over paper.
Lesson 7 – Niche Selection
There are two videos in this lesson. The first is 3:37 minutes long and discusses whether your niche will continue to sell over time and if there’s potential for repeat sales. The idea is to know whether your product is evergreen or if interest will fizzle out.
You’ll also receive a Product Line Worksheet to help you uncover any repeat sales potential within your niche. I love how Kevin breaks this section down because it made me realize I could continue writing for different audiences based off the initial niche topic.
The second video is 1:39 minutes long and helps you evaluate your research. By the time you follow the instructions Kevin provides in this video, you should know which niche and topic will work best to create a how-to tutorial product and whether you can move forward in preparing the content.
In Lesson 8, we’ll start preparing your product outline so be sure to return. Additionally, there’s still time before October to grab a deep discount on the Summer Biz-Builder Challenge. Click here to grab your copy before the deadline.
- Part 1 – Summer Biz-Builder Challenge Review
- Part 2 – Inside the Workshop
- Part 3 – Niche Ideas (Lessons 1-3)
- Part 4 – Niche Ideas (Lessons 4-7)
- Part 5 – Planning (Lessons 8-12)
Have you created an entire product line? Leave a comment below and let me know!
Thanks for reading,
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