In Write Like You Speak, I explain why stories are a powerful way to connect with people and boost levels of engagement through conversational writing.
A good dose of storytelling validates your passion and helps people relate to your beliefs. According to SE2, “stories help move people to action” which is often the case with well-written sales copy.
Aside from what you believe, I like reading articles that contain a juicy story because, to me, they’re more interesting than a bland technical version.
In fact, sometime ago I shared 30 Quirky Tidbits You May Not Know about Me and it spawned great feedback. The post received more than 80 comments – one of the highest engagement posts on the blog.
Afterwards, I noticed several more of my online associates sharing some personal snippets about their backgrounds; they experienced a burst of invaluable comments from visitors and friends, too.
The results are reason enough to share more about your life; being transparent and showing your strengths as well as your vulnerabilities. You become more appealing to the masses because they can relate.
Stories are Captivating News
Plus, it’s hard to put a good book down because we’re transfixed and entertained. Reading a good story is like watching a good movie (i.e. it’s hard to tear yourself away out of fear you’ll miss something).
We all have fond memories of the past. It’s also true there are some stories we don’t normally share with others because we’re too embarrassed by them. I have several of those stories, too!
I remember one tale in particular that my parents liked to share with others because they couldn’t believe I pulled such an idiotic stunt. They enjoyed storytelling at my expense, but I wasn’t exactly thrilled at the idea.
Oh yes… one of those stories!
Remind me one day to share it with you. I’m sure you’ll enjoy hearing it as much as my aunts and uncles did. Though, I want to stop for now and point out that my own storytelling kept you reading until the very end. 🙂
Your turn! What would your walls say about you? Leave a comment below and let me know!
Thanks for reading,
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