Here are my favorite methods to help secure hot prospects for your future information product:
1. Facebook Ads
You can grow your business fast with Facebook ads and you’ll be happy to know they cater to the small business, which means you can effectively reach your target market if you’ve predetermined they engage on Facebook.
Before you post an ad, make certain your fan page is ready for the traffic it’s about to receive. Choose a profile picture that represents your business and cover art that embodies your information product. In addition, set up a tab to build your mailing list, too.
If you’re brand new to Facebook marketing and recently created a Fan Page, you’ll need to add high quality content. Recycle blog content since there’s a good chance people will be seeing it for the first time; plus, you get more mileage from your writing efforts.
2. Pay Per Click Campaigns
Even though these ads are better than banner advertisements, it’s easy to waste your money if you use them incorrectly. PPC advertisements perform best when you send people to a landing page, rather than a sales page, and capture their email so you can build relationships.
3. Banner Advertisements
Regardless of what people say, banners are still effective if you place them on relevant, high-trafficked websites. Like any other advertisement, pay attention to the headline and stress a benefit with a clear “CLICK HERE” statement to engage your audience.
4. Solo Ads
Solo ads are more expensive than banner advertisements, but yield better results. They do exactly what the name implies – provide a single offer. To inspire a click to your squeeze page, choose newsletters that deliver content to your target market.
5. Text Ads
Placing a text ad on a highly visible classified ad website can help drive targeted traffic to your offer. And since a text ad works through email, consider sharing your best profit-pulling ads with affiliates and watch your sales climb even higher!
The best product prelaunch strategies have a system in place to capture leads. Rather than trying to make a sale from your ads, opt for gathering the email addresses from hot prospects. This allows you to build relationships, boost your return of investment, measure market interest and ensure your product launch is a success.
What is your favorite method for creating product buzz? Leave a comment below and let me know!
Thanks for reading,
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