On May 20, I launched my first WSO. If you want to read about the initial results, check out “What I Learned from My First WSO Product Launch” for the juicy details.
I knew from the beginning of the dime sale that I would list it for a limited time to Warriors – specifically until the offer reached the $10 mark.
As I noticed the price edging close to the $10, I sent out an email to my lists letting them know the price would surely double over the weekend.
This prompted a few more sales because people wanted to grab the infographics and other marketing tools at a lower price rather than pay a higher one. 🙂
On Saturday, May 24, one minute before midnight, the price changed from $10 to $19.97. I immediately edited the WSO sales page with a notice that read – this offer is now closed.
Next, I went inside the JVZoo listing, removed the page link to the WSO and added one to redirect affiliate links to point to the Infographics KickStart.com sales letter.
I did not want to lose the customer testimonials buyers posted to the WSO page, so I contacted each of them and asked for their permission to copy the testimonials over to my sales page with their photo.
Everyone wrote back to me within a short time and gave me the permission I sought. I then copied all the testimonials from the WSO page to my sales page at Infographics KickStart.
Tweaking the Sales Page
I had to change the sales page now that the Warrior Special Offer was over. This meant I had to rewrite the “How Much Does It Cost” section to explain the $19.97 price tag. I chose the “handing them a shortcut to bypass the outrageous designer fees” logic.
Side Note: Originally, I was going to up the price to $21, which was selling the infographics for $3 each. However, I know from past selling experience that a number ending with “7” gets a better response. (i.e., $19.97 sells faster than $21) so I set a new price accordingly.
I added an exit “mailing list” form. When prospects get to the sales page and leave without buying, the sales page prompts them to “stay on the page” to receive a special offer. I added a “Download 10 Free Social Media Quotes” squeeze page.
I send prospects one of the bonuses from the Infographics KickStart package – the 10 social media quotes on blogging with PLR rights, but they must “opt in” to get them. This is the first time I have done this type of exit squeeze page so I am interested to see how it works out.
Naturally, some of the affiliate copy needed updates to reflect the price change. I worked on this section next to prepare for the new affiliates hopping aboard and promoting the $19.97 offer.
I am relaying all this information so you realize that switching from a WSO to a regular HTML sales page requires more work than simply changing the price inside JVZoo. So be prepared when the time comes to change the price – the promotional copy may need an update when you stop the WSO!
The Results – One Week Later
So how is my first product launch doing after one week? There were 44 copies sold along with other advantages, such as:
- 28 new buyers opted in to my newsletter.
- 42 new buyers opted to receive notifications about future products.
- 2 new buyers also visited and bought from my PLR store.
- 44 new buyers now know I product quality PLR article packs.
- I gained 24 new affiliates to help spread the word about my products.
- I gained 7 testimonials from satisfied buyers.
- I am building a relationship with 44 more individuals than I was before.
- My self-confidence level is higher now than it was before the launch.
Profit and Loss Statement
As of today, there were 45 sales (minus my test), which equals 44 sales total from new buyers. Deduct what I paid out to affiliates and other expenses, which gives the following results:
Affiliate Payments: – $244.14
Proofreader: – $50
WSO Listing: – $20
Image Permission: – $15
Profit to Date: $137.16
Note: I made an additional $36 when a lady and gent bought Infographics KickStart and found out I had more PLR at PLR Productions. They each bought from my PLR store too.
Combined Profits from WSO and the PLR Store: $173.16
I like the results so far and will continue to create more products to offer through JVZoo. Not all of them will be a WSO, but it is nice to know that when I want to use the Warrior forum, I have the necessary knowledge to pull it off without a hitch.
Side Note: These profits were made possible by reading and implementing Tiffany’s suggestions in her, “How to Launch a WSO on JVZoo guide. I followed her instructions to put my WSO online! If I can do it, you could do it too!
How do you like the results? Are they enough to nudge you into taking action? Leave a comment below and let me know!
Thanks for reading,
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