Tread lightly when your receive guidance from a stranger because your business is at risk. I know some people mean well, but that isn’t a good enough reason to let your guard down.
When you follow a piece of bad advice, it could cost you money, reputation, or your business! I don’t like hearing this person was arrested or that one had his computer confiscated by the government. Yet, it happens.
Being in business means you’re willing to take responsibilities for your decisions. Sometimes, it’s better to walk away than to take a chance on something that could cause irreversible damage.
Here are 3 examples for you to ponder…
Mentor Gone Wrong
Yesterday I had the unfortunate experience of watching a video tutorial that taught people how to write an article by copying material from a WIKI website. As I sat in horror watching this video unfold, I realized there was a great lesson to share.
I contacted the party involved and explained this was plagiarism and the consequences of the action. That’s when I found out this person learned the practice from another marketer.
Lesson #1: Whether or not a copyright symbol appears on an article, it’s not free for the taking. If you didn’t write it, you can’t spin it – period!
Wasting Prime Advertising Space
Several days prior to finding the video, I read a post that explained how to build your list with articles. I won’t dispute the fact that article marketing can boost your visibility and build a list, but only if it’s done properly.
The piece went on to describe how to use the resource box (the 4-6 lines at the bottom of your article) to include pointless information. Luckily, the suggestion was made to also include a call to action.
Your resource box isn’t meant to glorify you, it’s meant to make an offer that readers can’t refuse. Since the resource box is limited in space, it’s best if you put it to good use. Make certain your call to action is listed front and center.
People don’t want to call you. They want solutions to their problems! If you have an answer to what troubles them, stick it in the resource box and tell them how to get their hands on it.
Lesson #2: Your resource box is where you place a call-to-action. Don’t waste this space by filling it with useless text, telephone numbers, or college credentials.
If you were given an advertising spot on the front page of the New York Times, would you use this opportunity to brag about your education or home town? I doubt it, so don’t do it in an article.
Electronic Advice Echoes to Thousands
Last year, I attended an online webinar where a speaker informed the guests that they shouldn’t bother writing a conclusion in their articles. He claimed it was an unnecessary waste of space.
Seriously dude, a waste?
Since the invention of time, stories were told in a fashion where they offered a beginning, middle, and an end. A conclusion serves a far better purpose than just taking up space at the end of an article.
This is the paragraph where you get to summarize your facts and drive the point home you made in the opening paragraph, get them to put your information to use, or sway their opinion over to your side.
In online writing, the conclusion offers you a means to insert your keyword or keyword phrase, arouse interest about your resource box, or simply to recap what you stated in the title.
If you were to leave the conclusion off, your readers would feel as if they were left hanging. So offer them encouragement to try your suggestions and end the piece on a positive note.
Lesson #3: A good writer always provides closure with every piece that is written. Never leave your readers hanging!
It’s sad, but poor advice gets shared all across the Internet, even when it’s driven by the best of intentions. As the captain of your ship, the responsibility falls on your shoulders to accept this advice or push it out to sea.
Hell, if you’re second guessing the authenticity of this article, then I’ve driven my point home. Do yourself a favor; accept a stranger’s advice with caution until you can prove it’s worthy to act on.
Thanks for reading!
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