We read about fixing the problems suffered by an audience so that you can build a successful business and become the expert, but how do you know where to place your focus in the first place? How do you know what type of person you want to help?
Pay Attention to Your Gut
When I was a little girl, I could always tell when something bad was about to happen. Either I would have a nagging feeling or I would get an upset stomach. It took some time, but I learned to pay attention to my gut. It rarely steers me wrong.
You too must trust your gut feelings. It’s not healthy for you to do the opposite of what you’re meant to do. Why pretend to be happy at a job if you’re not? The idea is to figure out why you’re unhappy and change your situation.
Perhaps you’re a graphic designer, but your hobby is building outdoor furniture. Imagine how it would feel being stuck in a stuffy room, designing graphics on the computer when you would prefer being outside. You would feel empty inside, but you think that’s all you know, so you plan to start a business showing others how to design website graphics.
But when you’re outdoors, sanding and polishing furniture, you feel totally alive. Pay attention to that feeling and find a way to make it your reality. Think how you can bring excitement into your life by teaching others how to build outdoor furniture they will cherish forever.
You could teach others how to make porch swings, or how to build the perfect basement workshop. Maybe you will add a series to teach people how to make tree swings, deco plant boxes or garden benches.
Would you feel excited, happy and alive that you’ve found your business focus? Would you be willing to jump out of bed to start a new day? Would you be willing to work long hours to help people improve their lives? It would surprise me if you didn’t.
Determine Your Gifts
You can change your life by changing your focus. You need to figure out what you’re good at doing because it’s important that you focus on building a business that you’ll love. Otherwise, you’re not going to enjoy waking up every morning.
Strive to find the answer. What are you good at doing? In the example above, the person is a graphic designer, but their true calling is building outdoor furniture. That person will always be unhappy being stuck in a chair designing graphics; especially when they prefer being out in the sunshine toiling away with a hammer.
Write down your skills, (whether you have fun doing them or not), then write down the things you LOVE doing. Set the list aside for a few days and consider how each of your skills and passions relates to each other.
Be honest with what you would love doing, compared to what someone told you would make the most money for you. While money is essential to your livelihood, it’s not the cure-all for the misery you feel when you’re working in a business that doesn’t bring you happiness.
Open Up to Someone
If you’re not sure what type of business to create or what audience you want to serve, it may be helpful to find someone to talk to about starting a business. Be forewarned though, if you’re not ready to do some hard work, a coach may not be able to help you.
It’s true that a coach can be helpful in weeding through all the questions and helping you find the right answers, but you must be willing to think outside the box and address your fears. Your coach is there to guide you, but you must look beyond your current circumstances, or the coaching will not be successful.
Your passions can be a way to make money, but you must figure out a way to do it. You can operate a business that fills your heart with joy and excitement while filling a bank account with money. Align your business with passion and honor, and you will be successful.
Look at your life today. Is the work you’re doing aligned with your passion? Do you enjoy hopping out of bed in the morning? Do you look forward to starting the day? Do you have a smile in your heart because you’re helping people with their problems?
If you answered NO to any of these questions, it’s time to take a second look at your current business, and ask yourself if you enjoy what you’re doing. If not, it may be time to change your focus so you can start a business you love.
What would you do to improve your business if you knew it wouldn’t take long to implement the changes? Leave a comment below and let me know!
Thanks for reading,
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