Knowing your audience is KEY to a profitable affiliate marketing business. Unless you know the type of people that make up your core audience (e.g. what they think, where they hang out, and what they desire the most), you are going to have a hard time making your business work.
If you drill your core audience down to a select group, you can sell a variety of products, more often to the same buyers. You will also find it much easier to build a community that consists of like-minded individuals who want to hear what you have to say.
Know Your Audience
I’m not just talking about gender or age, but I am referring to their wants, needs, fears, and dreams. What do they want to accomplish with their lives? What are their dreams for the future?
Does your core audience suffer from a specific problem? Does it keep them awake at night? Does it prevent them from moving forward with their business goals?
You need to get inside the minds of your prospective customers, so you know how to motivate them, where to find them so you can engage with them, and what time of the day they are available to interact with you!
Before you can choose products to promote, you must know more about the audience you want to serve. This also means you need to find them online so you can drive them back to your blog.
Do not make the mistake and think that you can sell products to everyone on the planet. This simply is not the case. You must choose a core audience and promote your products to them based on their problems, fears, wants and desires.
Which people make up the community that you’ll be promoting products to? Here are a few questions to ask that will help you identify your core audience:
- What is their biggest problem right now?
- What do they look like? Are they of the younger generation or are they elderly?
- Where do they hang out online? Which communities draw them in?
- What clothing do they wear?
- How do they talk? What is their lingo?
- What are their personalities like? Are they prim, easy-going, cynical or optimistic?
- What are their fears, dreams, wants and desires?
- Are they married, single, or divorced?
- Are they working in the corporate world, as entrepreneurs, or are they retired?
- What magazines do they read? Do they watch television? Do they like going to the movies?
- Do they take vacations?
- Do they have a college degree?
- What is their monthly expendable income?
- Do they buy products online? What won’t they buy?
- Do they have any hobbies?
Uncovering this information will help you make better decisions about the products you promote to them.
We have a mother with her baby, track runners and outdoor hikers. While they all share something in common, such as wearing shoes and clothing – they also have distinct characteristics that separate them from the other groups.
The mom would be more inclined to grab a copy of Parents, FamilyFun, or Parent and Child. The runner would go for Runner’s World, Athletes Only or Running Times. Lastly, the hiker would pick up Backpacker, Adventure, or Outdoor Life.
Mom would need diapers, diaper bag, bibs, baby blankets and car seat for starters. The runners may want speed and agility products or resistant training equipment. Whereas, the hiker would be inclined to look at backpacks, hiking boots, and camping gear.
You may find mom hanging out on Facebook, connecting to the Proud New Moms fan page. You may find the running enthusiast congregating at the Runners Lounge – a space for runners to connect and share resources. Likewise, the hikers would congregate inside of hiker forums.
Uncovering tidbits of information about your core audience will help you connect with them. Learn what they read, the products they buy, and where they may hang out online (and offline) so you can engage and drive them back to your blog!
Where do you look for your core audience? Leave a comment below and let me know!
Thanks for reading,
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