How to Setup an Affiliate Marketing Business – Part 4/7


Knowing your audience is KEY to a profitable affiliate marketing business. Unless you know the type of people that make up your core audience (e.g. what they think, where they hang out, and what they desire the most), you are going to have a hard time making your business work.

If you drill your core audience down to a select group, you can sell a variety of products, more often to the same buyers. You will also find it much easier to build a community that consists of like-minded individuals who want to hear what you have to say.

Know Your Audience

I’m not just talking about gender or age, but I am referring to their wants, needs, fears, and dreams. What do they want to accomplish with their lives? What are their dreams for the future?

Does your core audience suffer from a specific problem? Does it keep them awake at night? Does it prevent them from moving forward with their business goals?

You need to get inside the minds of your prospective customers, so you know how to motivate them, where to find them so you can engage with them, and what time of the day they are available to interact with you!

Before you can choose products to promote, you must know more about the audience you want to serve. This also means you need to find them online so you can drive them back to your blog.

Do not make the mistake and think that you can sell products to everyone on the planet. This simply is not the case. You must choose a core audience and promote your products to them based on their problems, fears, wants and desires.

Ask Yourself

Which people make up the community that you’ll be promoting products to? Here are a few questions to ask that will help you identify your core audience:

  1. What is their biggest problem right now?
  2. What do they look like? Are they of the younger generation or are they elderly?
  3. Where do they hang out online? Which communities draw them in?
  4. What clothing do they wear?
  5. How do they talk? What is their lingo?
  6. What are their personalities like? Are they prim, easy-going, cynical or optimistic?
  7. What are their fears, dreams, wants and desires?
  8. Are they married, single, or divorced?
  9. Are they working in the corporate world, as entrepreneurs, or are they retired?
  10. What magazines do they read? Do they watch television? Do they like going to the movies?
  11. Do they take vacations?
  12. Do they have a college degree?
  13. What is their monthly expendable income?
  14. Do they buy products online? What won’t they buy?
  15. Do they have any hobbies?

Uncovering this information will help you make better decisions about the products you promote to them.

For example:

Build Your Audience

We have a mother with her baby, track runners and outdoor hikers. While they all share something in common, such as wearing shoes and clothing – they also have distinct characteristics that separate them from the other groups.

For magazines:

The mom would be more inclined to grab a copy of Parents, FamilyFun, or Parent and Child. The runner would go for Runner’s World, Athletes Only or Running Times. Lastly, the hiker would pick up Backpacker, Adventure, or Outdoor Life.

For equipment:

Mom would need diapers, diaper bag, bibs, baby blankets and car seat for starters. The runners may want speed and agility products or resistant training equipment. Whereas, the hiker would be inclined to look at backpacks, hiking boots, and camping gear.

Online Communities:

You may find mom hanging out on Facebook, connecting to the Proud New Moms fan page. You may find the running enthusiast congregating at the Runners Lounge – a space for runners to connect and share resources. Likewise, the hikers would congregate inside of hiker forums.

Uncovering tidbits of information about your core audience will help you connect with them. Learn what they read, the products they buy, and where they may hang out online (and offline) so you can engage and drive them back to your blog!

Where do you look for your core audience? Leave a comment below and let me know!

Thanks for reading,
- Bonnie

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About Bonnie Gean

Bonnie Gean is a full-time writer and Internet marketer with over 20 years experience in home-business. She shares the goods on building community and in-depth product reviews.

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  1. Having a picture of your ideal customer makes so much sense. You can look at them and write the post for them, rather than just writing for the sake of creating content!
    Tamsin recently posted…Success Summary 22 December 2013My Profile

  2. Excellent post Bonnie. Knowing your target audience – their needs, desires, aspirations, fears – makes life so much easier and productive!
    Jan Kearney recently posted…How to Create and Use a Pinterest Map BoardMy Profile

  3. Another super post Bonnie, greatly enjoying this series. I too need to drill down on finding the social avenues of my target audience. It’s not easy but I can see that it will be worth it.
    Marilyn Thompson recently posted…How to Write Super Star Blog Content – the Importance of FocusMy Profile

  4. Hi Bonnie,
    I have an affiliate link to books on my site and although there have been click throughs, not one person has purchased anything!
    Must be doing something wrong.
    suzanna recently posted…Friday Flicks: Jet Black and the Ninja WindMy Profile

    • Are the books the kind that your audience would read? Have you done any surveys to see what they intend to read in the future?

      Uncovering answers about where their interests lie may help you. For instance – how do you know they buy books? Maybe they would rather read a PDF or Kindle version instead of hardback/paper bound. I bet if you asked them you would be able to offer the kind of books they read and get better results.

      Also, have you read any of the books you’re suggesting? Do you offer a little “review” of the book in question? If not, maybe this will help spur sales.

  5. Andrew ben Ugodo

    I would want people who are intrested in gadgets and technologies. Have signed up with more social networks and i think facebook is a very good place to start, so am joining affiliate next year but first i need to make my blog look good and post lots of stuff to draw people in, that is what am doing now. Thanks for the tip it helps alot

    • Building content before you drive traffic is one way to approach blogging. But did you know…

      Jon Morrow (writer for Copyblogger) built up a list of 1,000+ subscribers before he ever wrote a single post for his new blog, which worked well for him. The posts he creates are lengthy and valuable, which means he doesn’t post every day, but when he does, his subscribers know the content isn’t something they want to pass up!

  6. Hi Bonnie,

    I love love love your posts. They are full of concrete ideas, and give a step-by-step plan of action. Love the structure in them!

    Your analysis of the typical customer reminded me of a task I did a few months ago – composing an avatar of my ideal customer. It was a powerful exercise, since it did make me not simply imagine a vague buyer, but really get into his head, see his dreams and hear his frustrations.

    Excellent stuff, looking forward to more! :)

    Galina StGeorge recently posted…How to Turn New Year’s Resolutions into Your Best Year EverMy Profile

  7. Great topic today Bonnie. I’m researching right now for one of my niche sites this exact same thing hoping to find the “online meet place” of this particular niche so I can start participating more. Thanks for the info!
    Misty Spears recently posted…PLR Content Series Part 3 of 6: Why Use PLR Content and Where Is The Best Place to BuyMy Profile

  8. Hi Bonnie,

    This was well written and knowing as much as you can about your target market is the most important and is commonly overlooked. You want to know who, where, what and why about them. Then separate yourself my offering high value.
    Jason Power recently posted…Using Article Directories With Content MarketingMy Profile

    • Thank you, Jason! I am glad you liked the post and will continue writing the series over the next few days.

      You are correct, sir. Most people overlook digging deeper into what makes their audience tick, which results in missing out on the important aspects that would help them connect better with people.

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