Today’s video is an answer to a question I recently received in email. The girl asked why my newsletters were cut off on the right hand side.
What she meant by that was why were my newsletters formatted to a specific width? I answer her question with the video below, but I also included text.
Watch the Video:
Why Do I Format Text Newsletters?
I format my newsletters to 58 characters per line (CPL) for two reasons:
(1) I realize subscribers use different email clients and I want them to consume each edition with the least amount of resistance – regardless of which email client they choose to read it with, and
(2) I am following the suggestions that Aweber makes. They specifically tell me to format my newsletters in a certain way.
Let me explain…
Aweber’s Plain Text Message Box
Figure 1: Recommended Width
Inside the blue portion of Aweber’s plain text message box, it says “recommended width” with an arrow pointing to the blue line. So Aweber is advising me not to let my newsletter cross over into the blue box; they suggest staying in the white area.
So, I make my newsletter wrap to 58 CPL so the text stays inside the white box. If a URL bleeds over into the blue, I don’t fret about it because I refuse to word wrap a URL.
Why Use 58 CPL?
I have tested several different widths of the newsletter and found that 60 CPL was too wide, 59 CPL was touch and go – sometimes it would go over the blue line and sometimes not, and 58 CPL gave me the results I wanted and this width worked with the suggestions Aweber provided to me.
Here’s How I Accomplish the 58 CPL
I use Evernote to produce my newsletter, so I’ll highlight the entire newsletter and copy it into my clipboard. Secondly, I’ll paste the text into a formatting tool.
Figure 2: Pasted Text
I had this tool made specifically for my article marketing and newsletter formatting and it works quite well for both.
I place my cursor into the tool box and right click my mouse to choose paste. Once I paste my newsletter, I click the “Format Text” button at the bottom of the screen.
Figure 3: Format Text Button
The format tool outputs my finished 58 CPL newsletter into a new box. The background will be yellow at this point, which lets me know the formatting changes were applied.
Figure 4: 58 CPL Format
Click the “Select All Text” button, right click inside the box, and choose copy. Then, I go over to my broadcast message in Aweber.
Figure 5: Select All Button
Adding the Newsletter to Aweber
Once I select all the newsletter text and copy it to my clipboard, I add it to Aweber’s plain text message editor.
Figure 6: Paste Text in Aweber
If you look at the blue recommended width line, you’ll see my text doesn’t cross over Aweber’s suggested width line, until you get down to the URLs.
Figure 7: URL Links
I don’t word wrap any URL, so I allow them to bleed over the blue line and Aweber doesn’t seem to have a problem with this.
My Gift to You
As a gift to you, I made a template of my newsletter.
I hope you enjoy it.
Your turn. How many CPL do you use when you format a text newsletter for Aweber? Leave a comment below and let me know!
Thanks for reading,
P.S. Did you enjoy this message? If so, please share it with your friends so they can benefit from schmoozing. Then, if you want to get more messages like this one, connect with me via my social links below or hop aboard my notification list. I would like to keep in touch.