You’re always hearing about targeting an audience, but what does this really mean and how do you go about doing it?
To target means to focus on a select group of shoppers who are likely to buy your products or services. This means thoroughly understanding your business and the type of person that would be best served by using your goods or services.
But before I say anything else, know this one fact: the entire world is NOT interested in what you’re offering. By knowing and accepting this truth, right from the start, you will save yourself time, money, and aggravation – not to mention, you’ll get better results from your marketing.
Why is that?
Common sense dictates that if you spend all your time and money trying to convince all the uninterested people to buy your stuff, you’re missing out on a greater opportunity to sell to the responsive individuals who desperately want your help.
This is why it’s important that you remain focused on the people who are likely to make a purchase. Trying to cater to the entire marketplace is merely presenting your offer and hoping it sticks while focusing on the interested consumers is apt to put money in your pocket. Which is more acceptable to you?
How to Distinguish Your Target Buyers
Let’s use an example of baby clothes. It would be pretty silly of us to believe the entire world is interested in buying baby clothes. Females would be better target buyers, but not all women are expecting a baby.
Alright then, let’s narrow our focus on just married women. This might be a little better, but some women are done having babies and others never want children. Obviously, we can change our focus to pregnant women or new mommies. That’s how you target the REAL buyers.
I can honestly say, this is one area of your business where being narrow-minded comes in handy. 🙂
How to Locate Your Prospects
So, how do you find the women who want to buy your products or services? Well, you can start by thinking like them. Yep, crawl inside her mind. Where does a pregnant woman spend her time? Who does she talk to? Where does she shop? How can you reach her?
Take me for example. When I was pregnant, I spent countless hours going back and forth to the Gynecologist. Most women follow suit. This gives you an opportunity to hand flyers to the doctor to give to his patients.
The soon-to-be mommy will shop the baby department in stores. Consider selling wholesale to these outlets. Eventually, she will go to the hospital to give birth, so why not give something to the hospital to place inside her “baby care package” to lead her back to your business?
Additionally, some new parents will want to learn all they can about their newborn and the idea of parenting in general, so advertise in parent magazines. They may join a parenting group for support, so join these groups and be a helper. Are you starting to get the idea?
You must think like your prospects and mine them out of the masses in order to communicate with them. The more helpful you are in making their lives easier, the most profitable your business will become. Just remember to narrow your audience to find your target buyers before delivering your marketing message.
Now it’s your turn. Can you describe your target buyers? Leave a comment below and let me know.
P.S. Did you enjoy this message? If so, please share it with your friends so they can benefit from schmoozing. Then, if you want to get more messages like this one, connect with me via my social links below or hop aboard my notification list. I would like to keep in touch.
Image Credit: pixabay.com