One of the latest features offered by Facebook is the ability to embed a public post (made on Facebook) to a page on your blog. I can think of many advantages this ability can bring to a business, and I’m sure if you were given ample time, you could develop a few beneficial ways to utilize this feature, too.
To help you start using this feature, I created a video to show you how easy it is to embed a Facebook post to your blog. If you don’t care for video, there are text instructions included below.
Watch the Video:
Step 1: Go to Facebook and find a relevant post to incorporate into your blog post.
Step 2: Click the “Down” arrow on the top right of the message and choose Embed Post.
Facebook will open a new box with code in it. You must highlight the code and right click your mouse, then choose “copy” to grab the code.
Step 3: Right click your mouse on top of the text box and Copy the code.
I don’t particularly care for the box that Facebook provides, as I believe it’s too small for you to adequately copy the code without having slight problems. I believe Facebook needs to make this box much bigger.
Step 4: Right click your mouse, paste the code into the text box of your blog post.
Step 5: Click “Save Draft” and then “Preview” to review the post before it goes live.
Here’s how an embedded Facebook post looks:
My First Impression
The “like, comment and share” buttons are still visible in the embedded post. Users of your blog are able to interact with the Facebook post as if they were on Facebook. I dislike the fact that the like and comment buttons open a new window and take users away from your blog.
The share button opens a smaller window, with your blog post behind it, and allows users to share the Facebook post to their timeline or any fan page they have admin access to. (This part I like because users remains on your blog the entire time.)
Many marketers use this feature and swear by it – touting that it’s a good way to maintain community between your blog post and Facebook. Again, if I had a choice, I would rather build community on my blog first because it’s my home on the Internet.
If there are days when you are pressed for time, this may be a good way to add content to your blog without the need to write any additional information; however, I wonder if the blog post would have any significant SEO value? It’s worth testing.
I’m going to reserve my final opinion on this feature until I have an opportunity to test it and see if it truly has any Google search engine value or if I am just handing over my blog visitors to Facebook.
My first impression is that Facebook constructed this feature to benefit their service more than it benefits a blogger, but I’ll rescind my opinion if it’s warranted after a bit of testing. 🙂
What do you think about this new Facebook feature? Leave a comment below and let me know.
Thanks for reading,
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