Savvy Internet marketers are taking advantage of one of the most popular crazes to sweep the Internet since the autoresponder and it doesn’t seem that it will slow down anytime soon. Still, this is the Internet and the scenery changes quite fast so it’s best if you don’t drag your feet too long. 🙂
Certainly, by the title, you already know I’m speaking about InfoGraphics, which are short or long graphical illustrations of data placed together to educate and entertain. While I admit that numerical data can be boring, colorful imagery can easily capture an inquiring mind.
I can’t name a single person who hasn’t enjoyed a television show or big screen cinema so it makes perfect sense that a graphical rendition of data would be more enticing than text. If the design is entertaining, as well as informative, this makes the piece more appealing.
Naturally, since so many are taking advantage of this trend, I want you to benefit from it, too. That’s why I felt it was time to do a little brainstorm session. Here’s what I wanted:
1. A “Top 10” design.
2. At least 3 colors.
3. To incorporate Amazon.
4. To showcase something that was “popular” or evergreen.
5. An attractive and handy piece. 🙂
Ultimately, I settled on the movie category. The first thing I needed was a top 10 list for movies. I went to Google and typed in “Top 10 movies” and researched several of the resources. (BTW: You could use a bestseller list from Amazon, too!)
Once I found the list I liked, I went back to Amazon and saved the movie images to match the top 10 list. I opened up Photoshop (but you can use Gimp) and cropped each image to measure 720 pixels by 540 pixels.
I went back to Amazon to get the affiliate links for the movies and copied them to a WordPress URL cloaker. I read over the reviews and whatever jumped out at me regarding a tidbit of information, I rewrote and added it to the bottom of the display.
Note: http://www.bonniegean.com/citizen-kane is a cloaked URL. This is much better than using the long URL supplied by Amazon.
This is the same layout I used throughout the InfoGraphic. It took a bit of time to get it aligned, but I think the final outcome was worth the work. Additionally, the template can be recycled.
Did I forget to mention this infographic was pieced together by using slides from Microsoft PowerPoint?
That’s right… if you can use PowerPoint, you CAN make an infographic like the one displayed below!
Basically, here’s what I did after the brainstorming session:
- Went to Google, chose a top 10 list for movies.
- Went to Amazon, saved all 10 images.
- Cropped images in Photoshop.
- Placed images inside PowerPoint, added borders, rotated pictures.
- Create boxes for URL text and information.
- Added pictures and information to boxes.
- Added top and bottom border to layout with source and image credits.
- Exported the slides as PNG files.
- Pieced the PNG files together using Gimp.
You’re probably thinking what’s the point of adding the URL if they can’t click it from the graphic? The point was just to show you how to make a top 10 infoGraphic. Plus, people WILL type that URL into their browser. 🙂
The template is done and can be used over and over again. Remove one of the slides and the template becomes a top 7 list, etc. Make it once, use it multiple times. 🙂
It really doesn’t take much effort to put one of these together, even if you don’t feel you have a design bone in your body. All it takes is a little time, some effort, and tons of patience. 🙂
Or, if you’re on my list – I already shared the template with you so enjoy!
Final InfoGraphic Design
Your turn! Do you make InfoGraphics to help market your business? Leave a comment below and let me know!
Thanks for reading,
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