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When I chose to become an online entrepreneur, there wasn’t any doubt that I would create a blog to attract traffic. Even now, blogging remains the most important part of my marketing journey because it’s where I connect and help people.
I always try to write content to attract, inform and engage my readers. I may share a story about a product I tried and believed you would like or I may share a marketing strategy that will help you achieve a certain goal.
To ensure you get the most help from my blog and to maximize the effectiveness of each article, I need to consider all the factors that go into creating a value-packed blog post. Here are seven important elements that I consider for every blog post:
I never write for the search engines; I write for you. Because I care about helping you, it’s important for me to get to know you so I can communicate better.
I always try to write each blog post with a certain purpose in mind. If I want you to check out a new product, I won’t try to talk you into joining my mailing list. A blog post should always have a single purpose behind writing it.
Value is a must! I want you finish reading my blog believing it was time well-spent. You should walk away feeling blessed and willing to share the knowledge with others.. I also want you to understand how you can put the new information into practice.
Blog posts are sometimes more than just text on a page. If I am presenting a tutorial, I also like to include step-by-step images or a video to make the information more interesting and engaging.
The Call to Action
A call to action is something you should never forget. If you have a purpose behind writing the blog post then, a call to action (CTA) is the next logical step a reader should take. If I don’t tell you what to do next, you probably won’t do anything.
The Social Media Aspect
Social media networks are an extension of your blog post. Once you’ve written a valuable lesson, it’s imperative that you get more people to read it. I make this possible by placing social media icons on every blog post and ask you to share the post with others.
Additionally, you should also share the URL link to all your social media accounts and relevant groups. Don’t stop at sharing a link, but rather post a longer description and ask your fans to go read it and leave a comment.
The Mailing List
Once you share a blog post, add it to your next outgoing mailing list communication too. Even though people join your mailing list, they also need a reminder to revisit your blog to read the latest content. Ask your subscribers to share the blog post with others, too.
Blogging was once a means to get more links in the search engine results, but nowadays we blog to make a connection and add value to the lives of our readers. There’s nothing against adding keywords to a blog post, but keywords don’t convince people to visit longer.
You want to share information that makes visitors stick around to read more of your blog and to communicate with you. Serve up the kind of content that creates more opportunities for people to act on your call to action.
Achieving maximum results for your blog isn’t hard if you keep these important elements in mind. Loyal followers will return to engage with you, and they’ll share your content with others. The payoff is well worth the effort.
How many of these seven elements do you use with your blog post? Do you have any others to share? Leave a comment below and let me know!
Thanks for reading,
P.S. Did you enjoy this message? If so, please share it with your friends so they can benefit from schmoozing. Then, if you want to get more messages like this one, connect with me via my social links below or hop aboard my notification list. I would like to keep in touch.