I want to share valuable insight that can help your business grow by leaps and bounds and make it stand heads and shoulders above the rest.
I was quickly reminded about the wow factor today and why it’s so important for entrepreneurs to practice it as often as they can.
What Is the Wow Factor?
The wow factor is a certain appeal that a person has on other people. It’s what you call “going beyond the call of duty” or doing the unexpected. It’s when you perform an action that isn’t foreseeable by another person.
I had the pleasure of experiencing this trait when I tried to order John Chow’s blogging course. He was in the middle of transferring his membership site over to a new hosting account and my order got caught up in the transfer.
After my payment was processed the final part of the sale hung on the registration page and wouldn’t accept my username or password. I sent an email to John’s helpdesk and prayed the helpdesk wasn’t affected by the transfer of his hosting account.
After a few days, I contacted Tiffany Dow for some assistance. She put me in contact with John and facilitated my problem. With her help, John contacted me within a short time (the same day) to send me a userame and password in addition to both of his one-time offers (OTOs).
The Pleasantry of Dealing with Professionals
I was surprised by both Tiffany and John’s reactions. It wasn’t Tiffany’s product, yet she helped me gain access to John. And while it was John’s membership site, he didn’t need to give me anything other than access to the product I bought.
Still, he went over and above my expectations when he granted me full access to the product I bought; plus, lifetime access to the 2 one time offers. Tiffany went above the call of duty when she immediately acted upon my email and put me in touch with John.
This is the wow factor in motion, people. This is what separates the so-so entrepreneurs from the exceptional ones. Neither of the two had to do extra for me – yet, they did.
Trust that I’m not amazed very often. You have to do something pretty spectacular for me to raise an eyebrow or crack an excited smile.
But the point isn’t about how hard it is to please me; it’s about how some entrepreneurs do more than others expect them to. In return, they grow a bigger audience through this abundant and giving nature.
That’s the wow factor; the valuable lesson I want to share – don’t just serve your customers; amaze them!
You’ll find enjoyment in your work and others will love the idea of doing business with you. If you give more than expected and treat people like royalty… success will happen naturally, automatically, and consistently!
So my friend, do YOU practice the wow factor?
If so, how? Leave a comment below and let me know!
Thanks for reading,
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