http://www.bonniegean.com/community The gal to call when you're ready to build a community of clients and prospects. Wed, 26 Aug 2009 20:44:19 +0000 http://backend.userland.com/rss092 en Press releases are a great way to jump start interest in your business but only if you can convince the media that what you're releasing is worth printing or broadcasting. For a business news release to succeed there's one factor guaranteed to get attention: money.  Specifically, how your business can ... http://www.bonniegean.com/community/press-release-must-have Many small business owners assume they need to resell PLR articles as fast as they buy them before moving on to the next best thing. Unfortunately, they're missing out on the true benefits of finding great PLR. Here are some of my favorite tips to help you get the most ... http://www.bonniegean.com/community/how-to-recycle-your-plr-articles I recently dropped by a website that sells products to a 25 - 45 year old demographic. The site's copywriting was consistent with this goal... grown up and informative. But the website design was sending out a completely different message. All the graphics were cartoons in bold primary colors! The main ... http://www.bonniegean.com/community/consistent-marketing-message Many website owners tackle writing their own content at least once before throwing their hands up in the air. And the page that most often makes them cave is the About Us page. It's hard to write well about yourself and the company you created. But it's important that your About ... http://www.bonniegean.com/community/copywriting-about-us-page Search engine optimization is an important part of nearly every business marketing strategy these days. And, as you know, Google dominates the search engine playing field, conducting about 80% of all searches. Understandably, the online marketing world is fixated on Google. But what happens if you get caught up in one ... http://www.bonniegean.com/community/going-beyond-google Many business website owners have a links or resources page to help improve their search engine rankings.  And most of them try to list sites that are relevant to their target audience; but not always. One very candid webmaster wrote this on his links page: "The links on this page are for ... http://www.bonniegean.com/community/effective-resource-pages Imagine a clothing store. You walk in the door and can see the clothing way at the back, but in order to reach it you have to pass through a complicated maze, with twists and turns that make you lose your way. Finally, in frustration you climb over the wall ... http://www.bonniegean.com/community/why-people-leave-without-buying If you’ve been marketing online, you’re probably using a signature file to describe your products or services and it’s found at the end of every email message you send out. But email isn’t the only way a signature file can be put to work for you. Today I’d like to ... http://www.bonniegean.com/community/generating-traffic-the-power-of-signature-files Targeting seems to be a big buzzword in business these days. What does "target your buying audience" really mean and how do you go about actually doing it? To target means to zero in on a select group of consumers that are more likely to purchase your product or services. ... http://www.bonniegean.com/community/target-marketing-narrow-your-focus You can hire a public relations company to organize a marketing campaign to build community awareness about your company or if money is sparse, the following low-cost techniques can be implemented: 1. Sharing with your community Sharing what you know is an effective way to build your credibility. Your goal is to ... http://www.bonniegean.com/community/how-to-build-trust-in-your-community