Marketing: Is Your Website Marketing Message Consistent?

I recently dropped by a website that sells products to a 25 - 45 year old demographic. The site’s copywriting was consistent with this goal… grown up and informative.

But the website design was sending out a completely different message. All the graphics were cartoons in bold primary colors! The main image was a couple of cartoon teenagers. And the youthful word “hip” was featured prominently in the site’s name and domain. This conflict between image and message can confuse and/or turn off potential customers.

When creating your online presence - be sure to offer your visitors a consistent message about your products and who they are intended for… a message that unites your textual content, design, colors, and images.

You may be pleasantly surprised at the results this simple change can make to your bottom line.

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