Search Engines: Going Beyond Google

Search engine optimization is an important part of nearly every business marketing strategy these days. And, as you know, Google dominates the search engine playing field, conducting about 80% of all searches.

Understandably, the online marketing world is fixated on Google. But what happens if you get caught up in one of Google’s unpredictable fits? You played by the book, but suddenly your site is nowhere to be found. Or your page rank has inexplicably tanked. It happens and when it does, there’s not much you can do about it.

So before it happens to you, diversify now. Get over your Google obsession and start using other marketing means: press releases, articles, paid ads, directory listings, blog submissions, PPC ads, etc. Check your rankings at Yahoo!, Ask Jeeves, AOL, and MSN… they can drive a significant amount of traffic to you.

Putting all your eggs in the Google basket guarantees that business will suffer if your rankings ever get “scrambled”.

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