Why People Leave Websites Without Buying
August 10, 2008
Imagine a clothing store. You walk in the door and can see the clothing way at the back, but in order to reach it you have to pass through a complicated maze, with twists and turns that make you lose your way. Finally, in frustration you climb over the wall and run for the exit, never to return.
Just like in that imaginary store, people will exit your website without making a purchase if they find it confusing. So give them good navigation, clear and compelling copy, and a user-friendly shopping cart.
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