Case Study: Blogging with John Chow – 2 Months Later

This post is a part of Tiffany Dow’s .


Case Study: Blogging with John Chow - 2 Months LasterIt’s been two months since I did a case study for Blogging with John Chow. If you want to read the previous one, .

Today, I’m going to revisit the blog statistics through CPANEL and check the last month of activity from blogging and implementing the tips I learned from John.

On December 31, 2012, 2 weeks prior to the first case study, I received the following statistics from Alexa:

Figure 1: Alexa Rankings, December 31, 2012

December 31, 2012 Statistics

The traffic I received is a result of several factors. First, there was Tiffany Dow’s 30 day video blogging challenge that started at the end of October.

I also made friends through 2 Facebook groups: Ultimate Blog Challenge run by Michelle Schaeffer and Michele Scism and the Social Media Mastermind by Sue Worthington.

Both of the groups provide wonderful opportunities to fuel engagement and I appreciate every person who ventures to the blog and shares their wisdom in the comment area.

The Blog Stats

The Alexa rankings continue to show an improvement as I adopt the habit of writing daily on the blog and schmoozing with peeps through Facebook and Twitter.

Figure 2: Alexa Rankings, March 8, 2013

Alexa Ranking, March 08, 2013

Checking inside CPANEL, my traffic stats look promising. One month into using John Chow’s suggestions, I doubled my traffic in December of 2012 and climbed above that number in January of 2013. (See Figure 4.)

Figure 3: Web Traffic Stats 2012

Blogging with John Chow, Dec 2012 Traffic

That number grew in February, but more importantly, if March continues along the same path, I’ll exceed the visitor count from February, too.

Figure 4: Web Traffic Stats 2013

Alexa Statistics, March 08, 2013

I realize these numbers may be a trickle compared to what a well-established blog might receive, but these are pleasing to the eye when you have nothing else to compare it to but a big fat zero when I first started. :)

Engagement Score

For the longest time I struggled with my Klout score. I couldn’t figure out how to get the score to climb higher than the 40s.

I realize Klout reflects the amount of engagement I get through the social networking I do. I’ve tried to experiment; meaning, I interacted more on Facebook than on Twitter.

Figure 5: Current Klout Scores

Klout Scores, March 08, 2013

In January, Klout reported I had 55% engagement from Twitter, but today it reports I get 46% engagement through Facebook.

I don’t understand Klout. I can’t make heads or tails out of what I should do there. Do I mark people as my influencers? Do I ask people to mark me as an influencer to them? I have no idea.

Still, my Klout score improved from 47 to 52. I finally broke free of the 40s! If you can shed some light on how I can continue to improve this score, please leave a comment below!


I received a total of 41 new subscribers to my mailing list and/or RSS feeds. I don’t have a squeeze page and probably should consider adding one to the front page of the blog. There’s definitely room for improvement!

I didn’t take a screen shot of my Aweber spreadsheet. It would be too long to display here, so you’ll have to trust me on the figures.

Facebook Fan Page

I started the Bonnie Gean Fans page on December 31, 2012 and the page acquired 9 likes by the time I published the first case study. Today, the fan page has 35 members; an increase of 26 likes since February 18, 2013.

Figure 6: Facebook Fan Page

Bonnie Gean Fans, March 08, 2013

If you haven’t liked the page yet, would you do me the honors of liking it today? Thanks!

Final Thoughts

I still have a ton of work to do as far as I’m concerned; though, these results are enough to thrust my butt in a forward motion. I’ll try and work more schmoozing into the equation.

In addition to the information I learned in the course, I have YOU to thank for these improvements. Without your constant visits and conversation, these results wouldn’t be possible.

So thank you!

Your turn! Are these results typical? Leave a comment below and let me know!

Thanks for reading,
– Bonnie

P.S. Did you enjoy this message? If so, please share it with your friends so they can benefit from schmoozing. Then, if you want to get more messages like this one, connect with me via my social links below or hop aboard my notification list. I would like to keep in touch.

About Bonnie Gean

Bonnie is a full-time writer and marketer with over 20-years of experience as an entrepreneur. She loves helping people overcome the technical challenges associated with an online business. Need a step-by-step tutorial? Simply ASK her and she'll help you too.

Join the Discussion

  1. Found your blog through tiffanydow’s. Very interesting results, i will have to go back and read your reviews of this. thanks!

  2. Well, they certainly are showing a massive spike as a result of the work you have done in the course – congratulations!
    Helene Malmsio recently posted…Mar 8, How to use PinterestMy Profile

  3. Talk about improving your statistics! I’ve seen my Alexa ranking go up dramatically and I know it’s because of the blog challenges I recently participated in.
    Toni Nelson recently posted…3 Tips for Staying Within Your BudgetMy Profile

  4. Great Results!…

    I know where you are coming from, cause I’m still there and working!

    But things are improving and so are my back door figures.

    Thanks for sharing….I’ve been remiss in posting because of a home problem, but feel sure that results will begin to climb the up steps when I get my act together and do my work!
    Cararta recently posted…Free WordPress Backup PluginsMy Profile

  5. Wow what great results, obviously this course is well worth buying. I will just as soon as I sort out the latest drama in my life. Thanks Bonnie Gean.
    Kerry McNally recently posted…5 Tips For Balancing Work And Home.My Profile

  6. Hi Bonnie

    Definitely inspiration for me! Need to get back into JC course and also into social media. Am aiming for the UBC in April – will see how I progress this month with Tiff’s challenge and should just be able to roll on from there! Or at least that’s what I’m hoping for :)
    Tamsin recently posted…Overcoming Your ObstaclesMy Profile

    • I am looking forward to the April UBC as well! I love getting new people to the site and making new friends.

      Thank goodness for Blogging with John Chow! I know I wouldn’t have gotten this far without his guide. I REALLY need to write to him and tell him how I feel!

  7. That’s great growth, Bonnie! I’ve got to say, I’m leaning more and more toward buying John Chow’s course. Everyone who talks about it seems to have benefited from it.
    Katie S recently posted…Shoe In Money Review 9: Some Criticism and Some PraiseMy Profile

  8. Bonnie- nice stats and a good log..BTW do you think the stats provided inside our hosting, the raw traffic numbers are worth considering? i feel they are not correct, so i only trust GA or Statscounter…

    jay venka

    • I look at all the numbers, Jay – including GA. But there is other criteria that I pinpoint on GA that isn’t available through the raw data files shared by my hosting account.

      With that said, the statistics for the hosting account are good to follow, especially since I’ve been looking at them since there were -0-.

      I did go over to Google Analytics and the numbers are a bit higher than what the hosting account shows (which is even better news!), but I chose to follow the lower numbers from the hosting account since that’s where I originally started for the first case study.

  9. Hey Bonnie,

    How did your US traffic rank go up from 89,658 to 109.667 that does not make sense to me especially since your Alexa rank drop so dramatic. I found that very interested.

    Also, how much do you weigh or factor your Klout score is or is that something that John Chow teaches?

    Lastly your making some great progress Bonnie! Keep up the great work if you ever need any help just let me know!


    P.S. Thanks for the be so open and honest in this post I enjoyed!
    Eric Pangburn recently posted…Blog Word SearchMy Profile

    • In all honesty, I don’t worry about that number going up or down – it measures popularity of the site in the US; and it’s a rough estimate. This number is calculated by combining the pageviews and daily visits to from users within the US over the past month. According to Alexa, the website with the highest combination of visitors and pageviews is ranked as the #1 in that country.

      But as we both know, there are other countries that visit a blog so how I stand in the US alone doesn’t really matter.

      Now, if that number gets closer to #1, I’ll be happy; but for now, I’m just glad there IS a number there. :) LOL

      RE: Klout Score

      John teaches about engagement on the social media platforms, but he doesn’t specifically zero in on Klout. That’s my personal perk to measure the effectiveness of ME engaging with others. The higher the score, the better you’re mixing, mingling and engaging with an audience.

      Such wonderful questions, Eric. Thank you!

  10. Hi Bonnie

    Your results look very good to me. I must read more about John Chow in the post you mention.

    Great work and I’m sure they’ll improve even more with all that you’re doing in Sue’s group.

    Joy Healey recently posted…Science of Mineral SupplementationMy Profile

  11. Those numbers are truly impressive in the uptick and amount of traffic. Looking forward to checking out the course. Thanks for sharing!
    Kathy Widenhouse recently posted…Mar 8, Friday Freebie: Top 10 Email Marketing TipsMy Profile

  12. Bonnie thanks for sharing…this is all very interesting!
    Vanessa Terrell recently posted…Late Night Stampers (LNS) Spring 2013 Treasure HuntMy Profile

  13. Bonnie – congratulations on your achievements. All the work you have done in providing engaging and informative blogs and vlogs means that you will always have people returning for more.

    I am happy to be one of your subscribers and Facebook fans. :)
    Victoria recently posted…How to Read Kindle Books Without a KindleMy Profile

  14. That was very interesting! I am for sure going to have to look into the John Chow blogging course Tiffany talks about. Looks really good. Thanks for the info!
    michelle recently posted…Selling Flatware on eBay, Freebie Friday!My Profile

  15. Hi Bonnie

    looks great !

    What part of John Chow do you think helped you the most?

    Mary Kathan recently posted…I am LOVING Dragon Naturally Speaking!My Profile

    • That’s a very good question Mary! would have to say Modules 3 & 4 helped me the most. I’ve been doing most of my daily routine using both of these modules.

      That’s why I know this blog can do better. I’ve only touched the tip of the iceberg! :)

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