I chose to review Blogging with John Chow as a result of following Tiffany Dow, so here I am reviewing the course and sharing my point of view.
Module 3: Brand-o-Nomics
This module starts with a 7 minute video of John explaining what the module entails. I agree with his opening statement – you’ll need this to stand apart from all the other bloggers in the same industry.
John tells you which page to focus on first because he believes branding starts there. I love the fact that I’m in line with the way he thinks! In fact, that’s why I chose to do this page before any others on my blog!
He shares how you can elevate your brand without being shady. You’ll know how to set yourself apart from other bloggers simply through how you choose to present yourself.
I’ve never looked at branding in this fashion and I’m not sure why because it makes perfect sense! Pay attention to this video, it’s a golden nugget! Your views about branding will change – instantly!
Seven Habits of Successful Bloggers
John presents seven different traits of successful bloggers and explains them fully in why he believes these are habits every blogger should possess.
Habit #1 – This rings true for blogging as it does for anything business related, such as article writing, marketing, schmoozing, etc.
Habit #2 – Without this, nothing to do in your business will bear any fruit. In fact, if you don’t possess this trait, you might as well hang up your hat and go home.
Habit #3 – This is a key element to making your blog a home rather than just a place to post and leave comments. Corner the market on this habit and you’ll never run out of lessons to teach to your audience.
Habit #4 – Way to go John! I read the first paragraph and wanted to high-five the man! I tell this from the top of my soapbox ALL THE TIME! It’s nice to know I already do this, too. 🙂
Habit #5 – This habit will require bloggers to “get serious” and set their blogs up the proper way. Want people to distinguish you between a professional or amateur? Do this!
Habit #6 – You won’t be able to blog effectively unless you’re willing to become this type of blogger.
Habit #7 – This trait made me laugh because of how he presented it. It’s true; I do this all the time! Maybe not the place he’s referring to – but I do it elsewhere.
When to Post and How Long?
The lesson taught here applies to various aspects of Internet writing, not just your blog. He shares two of the best times to interact and why. I never really thought about it in this manner, but it makes sense.
If you’re uncertain how to deliver your content to readers, this will be a learning experience – especially if you hate the idea of being in the spotlight. You’ll learn how to measure what readers WANT versus what you’re providing.
Oh boy, we’re talking about my passion – schmoozing! John gives a specific way to start doing this easily and since I’m already doing it – there’s no learning curve. BTW, this is something YOU can do as well!
Monitoring the Blogosphere
John is sharing some secret research tools you can use to get a pulse on the topics people are engaged in. This is a super-efficient way to uncover potential hot spots within the community.
While I have to admit they aren’t really secret, they are a great way for you to stay abreast of TOP news stories. You’ll know what matters most and can address these issues with your enlightening blog posts!
TIP: Use these great tools to SPY on the competition within your niche!
Claim Your Territory
There is a specific tool mentioned here (with a price tag) that John feels is a beneficial move in protecting your name. While it sounds perfectly fine to gravitate to this website, it also costs money to participate.
If you’re just starting out with blogging, and not earning money, this is the kind of tool you’ll keep on the backburner until you can afford to jump in. I admit it may not be necessary right now, but that can change in the future.
More on Branding
The education learned in this section is worth the price of admission to the course. His matter-of-fact approach turned on some light bulbs and I must admit, I didn’t implement many of the ideas he shares.
The one thing I DID know and emphatically agree with – is keeping true to your word. Don’t change your mind just because someone else disagreed with your point of view. Don’t back down because you fear confrontation!
Wow, what a day’s worth of golden nuggets! I truly enjoyed reviewing this Blogging with John Chow module and will read it again! The upcoming, Module 4: Content is Duke, will be on my radar next.
I invite you to tune in and leave your comments!
Thanks for reading!
P.S. Did you enjoy this message? If so, please share it with your friends so they can benefit from schmoozing. Then, if you want to get more messages like this one, connect with me via my social links below or hop aboard my notification list. I would like to keep in touch.