I chose to review Blogging with John Chow as a result of following Tiffany Dow, so here I am reviewing the course and sharing my point of view.
Module 9: What’s Happening
This section starts off with John talking for 2 minutes and 16 seconds on video. He’s pumped that I’ve gotten this far and says we’re almost done. Though, I beg to differ; I still need to go through the 30-day action plan.
This section is especially important to me because John is going to explain how to read the reports from Google Analytics and use them to improve things like bounce rate and visitors entering and exiting from the same blog page.
There are 8 statistics that John is most interested in when he analyzes his site. His methods are of interest to me since I recently installed Analytics and don’t yet grasp all the data it provides.
One of the reports I want to focus on is the conversion rate; though, you must set this up on Google before you can measure how often a person finishes one of the goals you’ve set, such as visiting a certain page or signing up with a form.
Google Alerts and Social Media Monitoring
If you’ve been on the net for any length of time, you may have already heard about Google Alerts. If you haven’t, it’s a tool offered by Google that allows you to get notification when a keyword or keyword phrase is used.
Imagine having the ability to keep track of how many times your name or domain name is mentioned or how often competitors release new products. This is the type of information that’s available to you through Google Alerts.
Social Media Tracking
It’s not as easy as using Google Alerts to track your popularity across the social media websites, but Klout is a tool that comes in handy when you’re ready to utilize it; allowing you to determine engagement levels between you and others.
$40,000 a Month Blogging Bonus Video
This video provides 49 minutes and 24 seconds of discussion around the advantages of starting a blogging business. It’s John, in front of an audience, explaining how he took his blog from making $0 a month to $40,000.
John describes an expert as a person who knows 1 more thing than somebody else. That’s quite a description. Though, using his concept means anybody has the capacity to become the “go to” expert.
I describe an expert as someone who has become proficient at something that another person is contemplating on trying in their business. There’s a big variance between knowing and practicing; plus, the lessons taught would be quite different.
The section about how he attracts subscribers was most interesting to me. He does two methods of active list building that I’ve never tried; though, they sound as if they’re working for him.
I found myself asking whether or not he was able to get 500 subscribers from one form because of his daily blog traffic. Naturally, someone who gets more traffic can build their lists faster.
I found myself laughing when this part of the video played. Especially how John explains you can use perception and assumption to brand yourself as an authority.
Bear in mind, to be an expert at something you should have knowhow to back up the title. Fake it until you make it doesn’t apply in this case.
This completes all 9 modules. The next thing under my radar will be John’s 30-day action plan. If you have any questions regarding the Blogging with John Chow review, please don’t hesitate to ask them below.
Your turn. How much do you rely on Google’s alerts and analytics in your business? Leave a comment below and let me know.
Thanks for reading,
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