Today, I’m continuing with the 30 Day Action Plan review that is a part of the Blogging with John Chow course.
I invite you to follow (and comment) on the previous two sections of the review, which you can find at the following locations:
- Read 30 Day Action Plan, Day 1-7
- Read 30 Day Action Plan, Day 8-14
- Read 30 Day Action Plan, Day 15-21
Day 22 – Advertising
Even after starting your blog and adding content for 3 weeks straight, you’re still not ready to add advertisements until you have a steady flow of traffic coming to your pages and posts.
Still, at some point in time you’ll want to monetize your blog. You’ll consider what kind of products you’ll review, which ads to place, and where monetization will work best for the type of content you share.
Day 23 – Get More Immediate Traffic
Most blogs don’t attract a steady flow of traffic for at least 6 months or more so look for other ways to attract traffic back to your content. You could certainly pay for traffic, but if you’re on a budget this isn’t a practical option.
Ask how you can share your content other than on your blog. Look for outside banks where you can recycle your knowledge, gain visibility, and build a steady flow of traffic back to your posts.
Day 24 – Brainstorm Guest Post Opportunities
If you had several email publishers asking for permission to reprint one of your articles inside a newsletter, would you have a problem saying yes? I wouldn’t think so if they catered to an audience you’d like to reach.
Yet, when you talk about writing a guest post, many bloggers cringe at the idea. Seriously, it’s no different than getting an article published in a newsletter! It’s amazing how many bloggers shy away from guest post opportunities.
And while some people do abuse guest posting you’re not going to so you’ll easily gain the benefits of this marketing method, such as boosting traffic to your site, increasing quality backlinks, and improving your Google rankings.
Day 25 – Monetizing Part 2
Previously we talked about advertising on your blog. I believe this section is an extension of Day 22 and could’ve been combined with it. The major difference between this section and the previous discussion is the to-do list.
Day 22 you were preparing for the possibility of placing ads and today John talks about carrying out those opportunities, specifically setting a value on each ad spot and choosing which service you’ll advertise through.
Day 26 – Comment Boosting Hat Trick
I don’t like the word “trick” being used here. It implies that you’re not being ethical in your marketing endeavors. I would feel much better if John renamed this section to Comment Boosting Solutions versus Hat Trick! There, I said it!
This section reveals different methods to help boost the comments people leave on your blog. I already do many of the suggestions John shares here so I’m golden, but what about you? Would you like to see more comments being shared on your blog? If so this section will be helpful.
Day 27 – Review Analytics and Revise Your Plans
On Day 18, John wanted you to look at Google analytics and uncover the type of audience your blog was attracting. Today’s to do list digs deeper into the analytics to uncover whether or not you need to revise your content calendar.
Your blog has been operating an additional 10 days by now and it’s safe to assume that your analytic data is changing, too. You’ll need to revisit the numbers and see if you can spot any patterns.
Look for changes in daily visits, higher audience engagement, and traffic spikes. It’s much easier to revise your content by using collected data than guessing at what’s working and what’s not.
Day 28 – AdSense on Your Site
I don’t particularly care for AdSense, but this is your blog and you’re the decision maker – not me. It’s no doubt one of the easier ways to add advertisements to your website; usually set up in less than 10 minutes.
But, is AdSense right for your blog? I can’t make that decision. I don’t know what type of content you’re writing or the audience you’re attracting. Though, Google does let you place 3 blocks of ads, but I would advise against using them all.
Day 29 – Content Calendar Revision
Since you made your content calendar early on during the 30 day action plan, you’ll need to sit down and take a good look at it now. You’ve learned quite a bit through analytics and it’s possible your original calendar needs revisions.
Don’t be afraid to make changes. After learning which type of content your audience prefers, alterations will help improve your traffic, comments, and opt-ins as you move forward with your blogging efforts.
Day 30 – Taking it to the Next Level
If you’ve reached day 30, congratulations are in order. Most people give up before they reach this point so give credit where it’s due. Celebrate to make it official! However, your work has just begun. 🙂
This isn’t a time to rest on your laurels; it’s time to get busier and become better prepared! You’ll make decisions about advertisements, guest posts, and finding ways to constantly boost your traffic.
ALWAYS REMEMBER the amount of engagement on your blog is directly proportional to the amount of content you offer, the comments you respond to, and your efforts to continuously build a like-minded community.
This concludes the 30 Day Action Plan. If you have any questions regarding the Blogging with John Chow review, please don’t hesitate to ask them below.
Your turn. Do you currently monetize your blog? Leave a comment below and let me know.
Thanks for reading,
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