Today, I’m continuing with the 30 Day Action Plan review that is a part of the Blogging with John Chow course.
I invite you to follow (and comment) on the previous two sections of the review, which you can find at the following locations:
Day 15 – The First Ads
It makes perfect sense not think about advertising before day 15. How can you expect to make money with a blog unless there’s traffic visiting it every single day?
Content brings the traffic, so when you’re ready to place ads they should work hand in hand with the content you’re offering from the blog. Ads not in line with your blog theme will only confuse your audience.
Day 16 – Content Upgrade
This entire course has dwelled on the fact that your content must be high quality to make a difference. This is what makes people return to your blog time and time again.
Once you’re comfortable with posting valuable content, it’s time to expand into other content platforms. More importantly, it needs to be NEW content that can’t be found on other sites.
Day 17 – Connect with Other Bloggers
This is a topic that I love discussing – schmoozing and how well it works in building relationships. Though, you could build a blog without networking, but it will take longer to see results.
But who wants to do this Internet thing alone? Activities are always more fun when you can involve other people. Just think how boring high school would have been without friends! Online is no different so start connecting!
There are activities in this section that I feel are very important. It’s a new way of looking at building relationships (and why) so when you get this course, PAY ATTENTION to this section!
Day 18 – Find Your Target Audience and Revise
I am already active and doing what John suggests in this section. While I don’t particularly like looking at analytics, I can certainly understand why it’s important to review them and change your blog content accordingly.
As a blogger, you must ask yourself why people visit. Are you providing the kind of content they need? Are you answering the most important questions they need answered? If not, get busy!
Day 19 – What’s Working?
It’s important to keep tabs on the traffic your blog receives and what engages people. Why? So you can produce more of the same content and keep eyeballs glued to your pages!
The idea is to set goals you can complete. It doesn’t make sense for you to write on your blog every day if you’re getting stressed through the process.
I can vouch that it takes quite a few hours to get video content recorded, edited, and onto paper for a blog post. Don’t schedule more work in a day’s time than you can physically handle.
Seriously, don’t back yourself in a corner. Revise your content calendar now so it’s easier to handle later. Set realistic goals that you can achieve, otherwise you’re going to burn out.
Day 20 – Linking to Other Sites
It was once believed that the more links pointing away from your site hurt your Google PageRank. If this was indeed true, article directories wouldn’t have such great scores.
Though, Google appreciates the sites that offer value, even if that value is found through a link that leads to another website. As long as your blog post is on the same topic as the site you’re pointing to – it’s a just cause.
Google deems this linkage as an added benefit to readers. You’re positioning yourself as a reliable source of information and there’s nothing wrong with this way of forward thinking.
Day 21 – Deep Linking and Natural Linking
Most people want to get as many pages listed inside of Google. Though, most overlook the added value of linking within their own site. I call this cross-linking, but John refers to it as deep linking.
The idea is to get visitors to visit more than one page of your website. If you link newer posts to previous posts, Google sees this as providing extra value to readers. It also helps people consume more of your content!
Next, I’ll steer my radar to Day 22 – Advertising. If you have any questions regarding the Blogging with John Chow review, please don’t hesitate to ask them below.
Your turn. How often do you revise your blog schedule? Leave a comment below and let me know.
Thanks for reading,
P.S. Did you enjoy this message? If so, please share it with your friends so they can benefit from schmoozing. Then, if you want to get more messages like this one, connect with me via my social links below or hop aboard my notification list. I would like to keep in touch.