In 2013, I wrote, “The 3 Most Common Mistakes Newbies Make in Internet Marketing” that discussed beginner mistakes and how to avoid them. I explained how a starter entrepreneur could make some simple adjustments to establish an online presence; however, veteran marketers make mistakes that can sabotage their online endeavors, too.
“The Definition of Insanity Is Doing the Same Things Repeatedly and Expecting Different Results.”
The Unavoidable Truth
It took me getting sick with pneumonia to realize what I was missing in my online business. I whole-heartedly believe that YOU can’t stay on the top rung of success if you’re making the same blunders.
It’s no fun being sick, but implementing a few simple changes to your business dealings will ensure that you continue to earn money whether you’re sitting at your desk or bedridden with the flu.
Assess the following mistakes I’ve made in my business. Be honest whether or not they describe you, and if you need to make revisions to your online business practices.
Mistake #1: No Timeline for Product Development
Have you been engulfed by the affiliate marketing bug that you’ve forgotten to establish a product development schedule? Affiliate marketing is a handy way to make quick sales, but when you’re ill and unable to send out promotions, sales can come to a trickle or even stop altogether.
Newbies make the mistake of never becoming a product creator, but veteran entrepreneurs fall into the trap of being “one hit wonders” too. They generate one unique product but continually fail to add new products to their sales funnel. Don’t be like them!
Periodically survey your audience and find out what they need, and then create new products by following a monthly timetable. Don’t just sit around twiddling your thumbs. Product development is essential to building your profits, affiliate system, and customer bank.
Mistake #2: No Automated Marketing
I learned the hard way that it was imperative to automate online marketing strategies. When your health takes a turn for the worse, how much money do you make if you aren’t actively sending out promotions? The answer is zilch!
If you need to be at your desk to turn a profit, then it’s safe to assume that you haven’t automated your marketing. It’s time to get your ass in gear! No more excuses! Add a new promotion to your Aweber account, every day, or hire a freelancer. Either way, get it done!
Mistake #3: No Willingness to Change
The definition of insanity is doing the same things repeatedly and expecting different results. I realize that you may be resistant to change. At the beginning of my business, I was too. But if you want your brand to grow, you must be willing to let go of the processes that no longer work.
No matter what type of business you operate, change is inevitable. The difference is how you react to these changes. Will you hold on to doing things the old way or are you willing to step out of your comfort zone and grow as a leader?
One of the attractions of working at home is the vision of freedom it invokes. No time clock, no boss hanging over your shoulder, and no one to answer to for how you spend your time. Yes, it sounds all peachy keen, but like so many attractive offers, there is a downside too.
Being the boss and making catastrophic mistakes can hinder your chances of future success. Consider creating a product development timeline and automate your marketing strategies. Doing so will ensure future growth as a business leader and keeps money flowing in when you’re unable to work!
It’s decision time. What’s your next move? Leave a comment below and let me know!
Thanks for reading,
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