When I first learned about the Internet, I was a bulletin board system operator organizing a worldwide computer network; a BBS that circled the globe from the United States to Singapore and back.
When I could no longer ward off the calling, I started the Women Entrepreneurs Online Network (WEON) – my first Internet community. As the community grew, so did the word of mouth advertising.
Before long, the website attracted the media and was featured in Web Bound Magazine. Naturally, that led more people to weon.com and the community grew by leaps and bounds.
I wholeheartedly believe the popularity of the website resulted from my willingness to give people what they wanted. If someone mentioned a tool that would help them in their business, I found a way to provide that tool.
Because of my successes, I know it doesn’t take much to please people. Likewise, a community is within your grasp – if you want it bad enough. I believe anyone can attract faithful watchers – even with mediocre effort and time.
How to Foster Your Own Community
There is one thing, above all else, that will attract the kind of loyal community you desire. What is it? It’s called deliberate implementation. That is, you should build a community around what people crave.
Here are a few examples of deliberate implementation:
- A website design service creates a tool where people can output cascading style sheets (CSS) with the touch of a button.
- A newsletter directory produces a tool that allows publishers to format their newsletters in preparation for email publishing. This is always a nice option to have before sharing a broadcast.
- An article workshop provides article templates, text-box swipe code, and other services for writers, which helps trickle content to publishers and consumers.
- An eBook directory invents a way for people to convert their documents to PDF files. This is a beneficial service to offer for free since other sites charge a fee.
- A video website initiates a free tool that offers different colored video skins or premade squeeze pages that allow marketers to gain the most from video marketing.
It doesn’t matter how popular your business is off the net; in the online word, if you’re not writing valuable content and providing an audience with an edge over competitors and setbacks, they won’t have an incentive to return to your website.
To build a loyal community, you must offer more than written content. Try to wrap your online purpose around deliberate implementation and you can turn a little hole in the wall website into a thriving community.
Your turn. What tool can you offer an audience to build a community? Leave a comment below and let me know.
Thanks for reading,
P.S. Did you enjoy this message? If so, please share it with your friends so they can benefit from schmoozing. Then, if you want to get more messages like this one, connect with me via my social links below or hop aboard my notification list. I would like to keep in touch.
Image Credit: Pixabay.com