Once you’ve picked your mailing list service, it’s time to get busy creating a free incentive. Make a report, autoresponder series, or some type of video training to share with people after they agree to receive your emails.
The Definition of a Free Incentive
A free incentive (offer) is something you create that entices people to subscribe to your list so they get whatever it is you’re giving away for free. This can be anything your big heart desires, but the offer should be something related to your niche.
If you’re working in the quilting niche, your free incentive would revolve around topics that are in line with quilting, such as, Log Cabin quilting, Pineapple Block instructions, quilt tools, beginner basics for the do-it-yourself quilter, or hand-quilting, etc.
If you’re in the coaching business, then your free incentive would showcase what you do best – giving advice. An Internet marketing coach might consider offering a specialized marketing strategy that he/she perfected.
Then, after revealing what the marketing strategy is, a little hand-holding is provided to walk subscribers through the entire process.
- Step #1: Choosing the Best Niche to Deploy Your Efforts
- Step #2: The Best Way to Implement the Strategy
- Step #3: How to Follow Up on Your Marketing Efforts
In this fashion, you’re showing an audience what you do best – teaching sound marketing practices. They get to experience the style of coaching found inside your paid products. In another words, you’re giving them the opportunity to take YOU for a test drive!
You take this approach because there will come a time when you hope to sell to your subscribers – something related to quilting, coaching, or [insert your niche here]. Naturally, selling becomes easier because you already primed the pump, so to speak.
People joined your list as a result of wanting the [free incentive]. They raised hands and have proven they’re highly targeted. This means they’re bound to show interest in other PAID reports, classes, or workshops that you offer in the future, within the same niche.
How to Generate Your Free Offer
By now you’re probably asking “what can I offer” as an incentive? For starters, even though your enticement is free, it should be VALUABLE in the eyes of your subscriber. Meaning, give something people wouldn’t hesitate to share with others because it’s that GOOD!
Additionally, it doesn’t have to be brand new content you sit down and write today. Use content you already own and recycle it for this purpose. Many marketers like Carrie Wilkerson and Paul Evans are advocates of repurposing content.
There is nothing wrong with using content more than once or in different formats for that matter. Got a few articles from your hard drive collecting virtual dust? Then, compile them into a specialized report to use as an enticement to build a list.
Why reinvent the wheel when you don’t need to?
A great marketer, Eben Pagan, agrees that you should give away some of your BEST advice. Why? For starters, it produces warm and fuzzy emotions from subscribers, but it creates a specific mindset and sets the stage for future selling opportunities.
Here are 3 ways to create a free offer:
1. Look inside your email box.
If you’ve been doing this Internet thing for a while, then it stands to reason that you have corresponded through email. Perhaps someone contacted you to ask a question?
This makes your email box a treasure trove of information to recycle in other areas of your business – especially as a free gift!
I spend a great deal of time inside my email box and I’m sure you do, too. It’s time you go through the sent mail folder and start reusing your sound advice. It’s a golden opportunity just waiting to happen!
2. Restore and polish old forum messages.
Unless you’re a forum wall-flower, you posted at least one response to a question asked inside a discussion thread. Likewise, if you’re conducting business online, chances are you share your expert advice through a social platform, frequently.
This makes your helpful advice ripe for the picking! If you actively participate inside forums or social websites, your messages are probably short and to the point. Though, you can easily add a few more bullet points, an introduction, and a conclusion to transform forum posts into full-fledged articles.
Gather several messages together, expand on the advice given, and you’ll end up with a 3-5 page specialized report that can serve as a free offer. An offer people will fall over backwards to get their hands on!
3. Investigate previous blog comments.
If you’re communicating with people through your blog posts, don’t just post, comment, and stop there. Keep a folder filled with the comments you’ve shared over the years and recycle this authoritative journalism into additional prose that entice subscribers.
Don’t hit the submit button and walk away empty-handed. Copy the information and stash it inside a folder. Repeat the process with comments you shared on other blogs, too. The advice came from your noggin; therefore, it belongs to you!
Create a directory on your hard drive and label it “Future Inspiration” for those days when you’re not sure where your next insightful prose will come from. Better still, print it out onto paper and stash it inside an Avery folder and file it within your reach. 🙂
Write Once, Use Multiple Times
So there you have it, 3 easy ways to recycle past advice. While you can use the information however you wish – podcasts, video tutorials, special reports, etc… don’t forget to produce your FREE incentives!
To ensure you’re not wasting time reinventing the wheel, write first and ALWAYS recycle second. Don’t let me catch you writing 10 articles to promote a product and immediately afterwards you start writing more for product #2. 🙂
You’ll never get ahead in business if you follow this kind of erratic schedule. RECYCLE, RECYCLE, and RECYCLE some more!
What if You’re New?
One word – ASK.
Approach other writers, bloggers, or forum members and ASK if they will allow you to use their content – with proper credit, of course. Approach them with the idea that you would like to use their advice to compile a report that will help build your first mailing list.
In exchange for them saying yes, you will gladly include his/her author box at the bottom of the content. This furnishes the credit where it’s due. They get additional exposure and you get some great advice to compile for list-building.
TIP: I always give a copy of my free report to the authors who say YES – this way they can examine how I used their material and can give a final approval. This is a solid business practice and it’s called saving your ass! 🙂
Now it’s your turn. How would you compile a free offer? Leave a comment below and let me know.
If you missed the other 2 parts to this series, review them below:
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