One of the best ways to get started with Internet marketing is by building a list and filling your stadium with people who want to hear what you have to say. So, you’ll need a reliable autoresponder service, a high-quality free incentive, and a squeeze page that converts.
Choose the Best Autoresponder Service
An autoresponder service helps you start, grow, and manage a mailing list. Interested parties (subscribers) add their names and email addresses into a web form that automatically delivers your free gift, once it’s confirmed they truly want it.
You’ll need to consider several factors to choose the best mailing list service for your business. Choose one that’s highly recommended by other marketers and outperforms other providers.
WARNING: Don’t select an autoresponder service until you’ve answered the following 5 questions:
1. Can you send personalized messages?
Articles addressed to one person, versus an entire audience, are more responsive. Your autoresponder messages must work similarly, so choose a service that allows “personalized” messaging.
This ensures each subscriber will feel as if you’re talking directly to them. Personalized messages help build loyalty, which equates to a higher volume of sales over time.
2. Can you send unlimited messages?
As your business grows and additional subscribers sign up, you’ll increase the amount of messages you send each week. You’ll also market to different lists within a day, so you’ll need access to unlimited messages.
For marketing to work effectively, steer clear from services that inhibit your performance. You don’t want a provider limiting how often you can contact subscribers. Look for a service that offers you full control. (Get the best bang for your buck!)
3. Is there reliable technical support?
Technology isn’t perfect. On occasion, regardless of how great the service is, you may need to contact technical support. Is the technical support department available to you 24 hours a day, 7 days a week? It should be!
When you need customer support, you don’t want to wait for assistance. Since problems (beyond your control) are sure to occur, pick a mailing list service that is available to customers around the clock.
4. How is the delivery rate?
To be successful as an email marketer, your messages need to reach subscribers. How does the mailing service guarantee your messages get delivered? Inquire about their delivery rate.
There’s a major difference between sending mail to subscribers and actually having it delivered. If you’re running a marketing campaign, you want it to reach your subscribers in a timely fashion.
There are various reasons why messages don’t get to subscribers, such as bad email practices (on the sender’s part), missing whitelists on the part of the receiver, and an unusually poor delivery rate on the part of the Internet service provider (ISP).
5. Can you try before you buy?
If you’re like me, you prefer to test new services before fully committing to a monthly subscription plan. A trial account would allow you to test all facets of the mailing service to see if it meets your needs.
TIP: Be wary of services offering a FREE trial that do not require verification of information as these put you and other customers at risk. A free trial can attract too many email spammers, which could ruin the delivery rate for legitimate email marketers.
Even so, I would try out a service before I signed up for a monthly billing plan. Look for a $1 trial account. Currently, Aweber is the leading autoresponder service within the industry and they do offer a generous $1 trial account.
You get an entire month to test out their mailing service. You gain full use of their services and they’ll refund your $1 if you decide to close your account within the 30 day testing period.
Now it’s your turn. What other criteria would you require your mailing service to have? Leave a comment below and let me know.
If you missed the other 2 parts to this series, review them below:
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