Sales Letters – Part 1
On day 46 . I talked about the difference between features and benefits, which prompted several email queries on whether I can talk more about writing sales letters.
I realize that writing a sales letter means many of you are sitting there nervous and biting your nails. Don’t worry, it’s not as hard as you think and like anything else – the more you write them the better you’ll do.
Your Recipe for Success
A sales letter is nothing more than a recipe that:
1. Introduces a problem and why it’s important.
2. Reveals a solution and explains what it is.
3. Proves the solution has worked for others.
4. Lists everything the buyer gets and how it’s delivered.
5. Tells the reader how much it costs and what to do next.
Don’t make it more difficult than it needs to be.
With that said, there are certain ingredients usually tucked inside every letter, but before we discuss what they are – I want you to go over the recipe and answer as much as you can.
Don’t forget to go to day 46 to add features and benefits, too! This will make the entire process easier for you if you have some of the information already written.
I’ll see you tomorrow after you complete your homework!
Have you ever tried to write a sales letter before? Leave a comment below and let me know!
Thanks for reading,
P.S. Did you enjoy this message? If so, please share it with your friends so they can benefit from schmoozing. Then, if you want to get more messages like this one, connect with me via my social links below or hop aboard my notification list. I would like to keep in touch.