Podcasting offers many opportunities for the savvy entrepreneur who decides to offer audio insights to the masses, but one of my subscribers is concerned about the topics she would discuss on her show, and I want to address this issue today.
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If you use a blog to lead others, I assume your blog offers discussions surrounding the topic of your chosen niche – whether it is about Internet marketing, gardening, or self-confidence. If so, go through the comments and make a list of the topics that received the most engagement.
Additionally, take notes about the articles that had more than one comment left by the same person. Did you ask a question that prompted them to return or did the person commenting ask a question about your content and return on their own when you replied?
Hint: I have a habit of asking questions, based on the comment shared by a visitor. I do this purposely to get a person to return to the blog to reengage with me, and it works beautifully!
You might ask, “Why is it important to take notes about previously shared comments?”
Because, it reveals what your readers are interested in and likely to comment on in the future. This means a podcast based around the same topic, that was popular on your blog, would make a great show and attract listeners.
Tap Into Your Readers
Once you have exhausted the research on past blog posts and comments, it would be a good idea to survey your readers, lurkers and subscribers.
Once your show is underway, you’ll won’t find it necessary to poll your audience because you can rely on the feedback you receive after each show.
If there is something on the show that people like or dislike because they will share their feelings about it. Pay attention to what they say and use it as a way to produce better shows.
As you learn about the needs of your audience, you can customize your podcasts to cover the struggles they face, and deliver valuable solutions.
Listen to Other Podcasts
There are thousands of other podcasts available, and you can bet your bottom dollar that your listeners are taking the time to listen in on them, and this is why you should eavesdrop!
I certainly don’t expect you to listen to thousands of shows, but you should tune in to stay on the cutting edge; learn what others are doing in the industry.
Furthermore, this research is not you spying on the competition because I believe if you take the time to make your show unique, there is no such thing as competition!
I don’t want your podcast to resemble another podcast; you want your show to stand out, and you won’t know how to make that happen unless you understand what others are producing so you can podcast differently!
Appeal to a Smaller Audience
Many podcasters cover global events, but you may find it a bit easier to stand out from them if you narrowed your focus and only covered the local news.
Just because you talk about setting up a trades how booth in Detroit, Michigan does not mean that somebody in Massachusetts is unable to garner sound advice about trades how marketing from your show.
There is no set rule that stipulates you must follow the crowd. Dare to be different in carving out a niche, which will help you appeal to a smaller audience.
While some podcasters are covering the wide range of Internet marketing, you may find it easier to build a brand that caters strictly to Clickbank or Amazon marketers.
Finding topics to discuss on a podcast is not as limiting as you may think. It’s a matter of personal taste, perspective and your enthusiasm to have a conversation with listeners.
The truth is:
- If you can talk and share an opinion, you can podcast!
- If you can write an article, you can podcast!
- If you can blog, you can podcast!
If you are blogging, you already have tons of material to turn into podcasts. So, the real question I should be asking you right now is, “why have you waited so long to get started?”
Quit making excuses and do it!
If you would like easy instructions on how to produce your very own popular podcast, I’m currently creating the “how to” guide and podcast training course. The subscribers on my mailing list get first crack at my help, so sign up.
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Have you gained any ideas for podcasting topics? Leave a comment below and let me know!
Thanks for reading,
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