Yesterday I received an email that asked about new user registrations on a blog, but the girl also mentioned she was knee deep in creating multiple blogs to make money, and I wanted to address that issue today.
I realize we all like the green stuff because it pays the bills and builds a financial nest egg, but I don’t like hearing that people are undertaking such a horrendous workload at one time. First, it is not very healthy and second, you are doing a disservice to your productivity and income potential!
The truth is once you start a second blog, your workload increases! Should you really start multiple blogs and if so, what is the best way to go about it, so they are easier to manage in the future?
Diversified income – It is never a good idea to place all your money eggs into the same basket. Should your main income source trickle to a halt, it could be devastating! With several blogs producing cash, should one falter by the wayside, you still have the others producing cash flow.
Networked income – By having more than one blog, feeding into the others, you stand a better chance of being able to cater to the same buyer, multiple times. A great example of this is a kitchen appliance blog that branches out to create sister blogs that offer microwaves, blenders, and cookware.
With a networked blogging system, you can now promote each of the blogs from any one of the multiple blogs within your moneymaking system. Another possibility is to recycle your content research and use it across two blogs, making your time well spent.
For example, when you research a microwave, you can pull out tidbits of your writing and announce the new additional microwave review from the kitchen appliance blog. Likewise, the microwave blog may discuss the proper cookware that can also lead to a blog offering cookware.
Target several topics – Operating multiple blogs provides you with the ability to target several topics within the same blogging system. For example, if you run a girl’s fashion blog, but your visitors are searching for hiking boots, then this is something you would target on a different blog.
The name of the blogging game is FOCUS. If you operate a marketing blog, but spend all your time talking about non-related personal topics, your blog will suffer. This is where having a second blog that covers personal topics in depth can come in handy.
Expand your influence – You get additional opportunities to meet more people! You can easily expand your influence in the marketplace by offering more than one blog that caters to a different audience. You have the freedom to take a different approach with your writing, product creation, and promotional efforts.
Get more traffic – Establishing different blogs means you can target different keywords too. By separating your interests in different topical blogs, with appropriate keyword laden URLs, you enable your business to direct more traffic from the search engines.
With so many wonderful things that could result from running multiple blogs, why warn you against doing it? That’s a very good question, so let’s ponder some reasons why starting multiple blogs may not be in the cards for you right now.
Overwhelm – What happens now when you have too many tasks to complete? Are you stressed out and unable to get proper sleep? Okay, now add two or more blogs to the mix and what do you think will happen? Yep… a good dose of overwhelm!
Along with new blogs arrives the necessity to create more content, schmooze with more people, reply to extra blog comments and the list goes on.
Limited time – Adding extra work to a busy schedule is never a good idea. Many entrepreneurs juggle too many tasks, and this is no way for a business to operate! Where will you steal time to work on your new project? Will you forego sleep, family time or your fitness regime? Yes, something will suffer.
Costs more money – Eventually you will have to give in to the fact that there are not enough hours in a day to take care of 3+ blogs. You may need to outsource the content creation, and this takes money. This is a burden until your blogs are raking in the cash. Can you afford to outsource?
Weigh the pros and cons. Your decision to move forward isn’t an easy one and shouldn’t be taken lightly. This is your life and health that are at stake here. Realize that you’re in for a long haul of work ahead of you.
I don’t mean to deter you from a dream of having more than one blog; I merely want you to understand the perils of over-extending your time, energy and money. Work on one blog at a time until it’s producing profit before you move onto the next one.
Above all else, have an exit strategy in case your dream to start multiple blogs doesn’t pan out.
Subscribe to Podcast
Do you run multiple blogs? Leave a comment below and let me know!
Thanks for reading,
P.S. Did you enjoy this message? If so, please share it with your friends so they can benefit from schmoozing. Then, if you want to get more messages like this one, connect with me via my social links below or hop aboard my notification list. I would like to keep in touch.